luxury house

Refik Anadol unveils Serpenti – the first ever digital sculpture and AI-imagined fragrance done for a luxury house

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Bvlgari celebrates Serpenti in sculpture artwork created using dynamic, three-dimensional AI data.

@Bvlgari Serpenti Metamorphosis

Italian luxury house Bvlgari continues the Serpenti Metamorphosis exhibition inaugurated during Milan Design Week, featuring a captivating installation by multimedia artist Refik Anadol, created using artificial intelligence. The digital sculpture – the fist ever done for a luxury house – is on display until October 31 at the Piazza Duomo in Milan before embarking on a world tour. Upon the completion of the tour it will be converted into a multisensorial and multidimensional NFT (Non-Fungible Token) and sold at an auction. Proceeds will be donated to a charity chosen by the Italian Maison and Refik Anadol.

The 3D sculpture celebrates the beauty of nature and the mythic Serpenti icon, the emblem of Bvlgari and the perfect symbol of metamorphosis. It was designed using algorithms to reproduce an image of nature generated by analyzing some 200 million pictures of nature and 160 million pictures of flowers, plus 120,000 images of snakes. Metamorphosis becomes both a source of inspiration and the creative method, since the machine is able to learn what a flower is – colors, patterns and shapes – and then conceive images of flowers that exist only in its digital memory, reconstituting them in a vibrant work of art. The installation proposes a striking aesthetic approach to the relationship between nature, art, technology and luxury.

@Bvlgari Serpenti Metamorphosis Launch Event

 

This approach was conceived by the mind of Refik Anadol. Born in Istanbul, the LA-based new media artist has won numerous awards for his innovative works.

Listen as he explains the concept behind ‘Serpenti Metamorfosi’ and how he turned data from our natural world into this three-dimensional and dynamic digital installation. In the future, Serpenti Metamorphosis artwork will become exclusive and unique in the digital world thanks to NFT (Non-fungible Token) technology.

To enrich this unique multi sensorial experience, Bvlgari Master Perfumer Sophie Labbe and fragrance creation firm Firmenich worked with Refik Anadol to create the first ever AI-imagined fragrance, “Rainforest Serpenti”. Thanks to Bvlgari’s expertise, the sculpture celebrates every dimension of nature, including its scent, awakening faculties of perception, sensation and smell.

This immersion into the Serpenti universe is completed by an exhibition of creations by the Roman Maison from the 1940s to the 1960s at the Bvlgari store in Milan until October 30, as well as the Bvlgari Serpenti Hub. This digital space dedicated to the Maison’s icon features exclusive content revealing the eternal metamorphosis that inspires Bvlgari creations.

@Bvlgari Serpenti Metamorphosis
@Bvlgari Serpenti Metamorphosis Installation at Milan Design Week 2021
@Bvlgari Serpenti Jewelry

 

 

 

LA Fashion Week 2021 is showcasing over 20 award-winning designers & artists from around the world

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    LA Fashion Week (LAFW) will be hosting its 2021 shows this October 7th – 10th at the Petersen Automotive Museum, one of the world’s premier car museums and historical landmarks in Los Angeles. Showcasing over 20 award-winning designers & artists from around the world, who will take the stage to feature their latest … Read more

Valentino’s first Beauty MakeUp totally refillable: All the formulas are experimental, with a couture approach

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  Valentino’s Pierpaolo Piccioli delivers his vision of beauty with Valentino’s first Beauty Makeup line. Maison Valentino opens its first Valentino Beauty Make Up line by launching into the Selfridges Corner Shop. Pierpaolo Piccioli, Creative Director of Maison Valentino, delivers his vision of beauty according to the time we are living in, by bringing his … Read more

Excelsior, Turandot, Bayadère: Great ballets and operas inspire new Armani Casa innovative wallpapers

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    Armani luxury house found inspiration in famous operas and ballets. The result is a new collection of Armani Casa wallpapers. Named after the last opera by Giacomo Puccini, the Armani Casa Turandot wallpaper texture in relief is obtained thanks an accurate screen printing process directly on silk fibers that uses 3D-expanding inks, an … Read more

Charlotte Casiraghi is Chanel’s new Ambassador and Spokesperson

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Behind-the-scenes of the CHANEL Spring-Summer 2021 Ready-to-Wear campaign, photographed by @Inez & Vinoodh x @Chanel

‘Les Rendez-vous littéraires de la rue Cambon’ [Literary rendezvous at rue Cambon] is a project perpetuating Gabrielle Chanel, Chanel founder, and designer Karl Lagerfeld’s love for literature. This new Chanel project will be promoted by the luxury house’s new ambassador and spokesperson, Charlotte Casiraghi.

“Sealing a long relationship based on trust and friendship, started by Karl Lagerfeld and continued today by Virginie Viard, Charlotte Casiraghi will become an ambassador and spokesperson for the House from January 1st 2021,” said Chanel in a statement.

Charlotte Casiraghi will embody the campaign for the Spring-Summer 2021 Ready-to-Wear collection and will be unveiling, along with the House of Chanel and Virginie Viard, ‘Les Rendez-vous littéraires rue Cambon’ Literary rendezvous at rue Cambon project.

@instagram.com/dailycharlottecasiraghi/; @chanel

When did the relationship with Chanel start?

“I think of photos of my mom, when she was pregnant with me. Wonderful photos by Karl Lagerfeld with her wearing Chanel. And more recently, my wedding, where I wore one of Karl’s last Haute Couture dresses. Virginie Viard dit the alterations at the fitting, which symbolized Karl passing the baton to Virgine,” said Casiraghi in the interview for Chanel’s campaign.

“Since I was a little kid, Virginie has always come to see me at fittings. You can feel she loves that moment when a woman “owns” a garment. Her great strength is that she knows the House’s codes and history back to front and doesn’t want to mess around with them. In some houses with strong symbols, designers mess around with them, and you can see it. But now with Virginie. She doesn’t make a big fuss, she just gets on with it,” added Casiraghi.

Charlotte Marie Pomeline Casiraghi (born 3 August 1986) is the second child of Caroline, Princess of Hanover, and Stefano Casiraghi, an Italian industrialist. She is eleventh in line to the throne of Monaco. Her maternal grandparents were Rainier III, Prince of Monaco, and American actress Grace Kelly. Charlotte Casiraghi is known as a journalist, model, Honorary President of the Jumping International de Monte-Carlo, equestrian sports ambassador, co-founder of the Ever Manifesto, Patron of the Monaco Public Safety Division.

Casiraghi is the official equestrian “ambassador” of the Gucci luxury label. In a gender fluid framework, Casiraghi modeled clothing from the Gucci menswear line.Yves Saint Laurent launched a new campaign for its Fall 2018 collection, giving it the hashtag YSL15. Casiraghi was photographed by David Sims to be the face of the campaign. Casiraghi is often photographed at fashion shows, art exhibits, and equestrian events.

Charlotte Casiraghi Instagram; @instagram.com/dailycharlottecasiraghi/;

A one-way trip to Planet Dior with contemporary artist Kenny Scharf

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Fall 2021 Dior Men’s Collection; @Dio

Dior translated fantastical Kenny Scharf cartoon characters into glowing playful prints.

For Fall 2021, Kim Jones, Artistic Director of Dior Men’s collection, shares a wave of optimism, drawing inspiration from the pop universe of American contemporary artist Kenny Scharf. Featuring bright day-glow colors, the resolutely playful collection is an invitation to a one-way trip to Planet Dior. Thomas Vanz’s colorful ink and glitter videos created a magical galaxy as the backdrop for Kim Jones’ silhouettes for Dior Menswear.

Fall 2021 Dior Men’s Collection; @Christian Dior

Welcome to a virtual world where everything becomes possible.

https://www.youtube.com/watch?v=Csl9RePLxKc

At the crossroads of pop culture and science fiction

Dior Men’s collaboration with artist Kenny Scharf punctuates the collection in the form of hyper colorful prints that light up everything from outerwear to iconic ‘Saddle’ bags, with a focus on Chinese culture and artistry – an original inspiration for Christian Dior himself – expressed in zodiac animal motifs and elaborate embroideries. Simultaneously a springboard for the dynamic evolution of the luxury House’s traditional tailoring expertise, the collection was presented in a surreal scenography that pulsed with fantastical astrological imagery by Thomas Vanz.

A huge fan of science-fiction and street art who is famous for characters that seem to have jumped straight out of cartoons, Kenny Scharf infuses his work with humor.

“When we started the collection we were coming out of the first lockdown and I wanted to spread some joy, happiness and hope,” says Kim Jones, Artistic Director of Dior Men’s collections in an exclusive video presenting the expertise that went into his Fall 2021 collection.

Kenny Scharf loves the clash of colors – yellow and purple, orange and blue, red and green. “When you take the happy and sad opposites and put them together, it creates the tension and excitement that I love,” the artist said in a statement.

Scharf’s bright-hued mélanges appear in the dyed hair of models as well as the scenography by French director Thomas Vanz, who avows a fascination with astrophysics.

In an homage to the iconic Dior Bar, jackets are belted at the waist over pants cropped above the ankle. The New Look for outer space is embellished with chrysanthemum blooms as boutonnieres, created specially by Maison Lemarié.

Dior Ateliers translated Kenny Scharf’s works into prints, fusing them with the famous Dior Oblique motif and appropriating them for embroidery executed using traditional Chinese techniques. China also inspired new drawings by the artist denoting Chinese zodiac animal characters printed on sweaters, as well as stunning jade jewelry by Yoon Ahn. Tamborin-style berets – a favorite of Christian Dior – were designed by Stephen Jones and embroidered in China. Thousands of tiny pearls and stitches were embroidered using a centuries-old Chinese technique to meticulously reproduce the fantastical Kenny Scharf cartoon characters curated by Kim Jones.

https://www.youtube.com/watch?v=bCW0NHoVtI4

Fall 2021 Dior Men’s Collection; @Christian Dior
Fall 2021 Dior Men’s Collection; @Christian Dior
Fall 2021 Dior Men’s Collection; @Christian Dior