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Your Grandmother’s Chanel Buttons Just Got a Restraining Order There’s a particular kind of person who spends a Sunday afternoon prying vintage CC buttons off a thrifted tweed jacket, gluing them onto a chain, and calling it “reworked couture.” As of this season, that person has a legal problem. On May 21, 2026, the Paris … Read more
August is supposed to be luxury’s quiet month — the pause between resort season and the September show circuit. This week said otherwise. Auction houses posted their best first half in years, private jet operators are consolidating and rationing access in the same breath, a hypercar shed a meter of height for the sake of … Read more
Every quarter, the internet quietly votes on which fashion houses it’s obsessed with, and every quarter, Lyst tallies the results into a ranking that half the industry pretends not to check obsessively. The Q2-26 Lyst Index has landed, and this time the story isn’t really about a coup at the top. It’s about heatwaves, jelly … Read more
In the world of high-end perfumery, the “click” of a magnetic cap is the ultimate sensory signature. It’s a sound that signifies weight, quality, and precision. But behind that satisfying snap lies a complex industrial reality—one that Chanel, Groupe Pochet, and the Grenoble-based startup MagREEsource are officially reinventing. In a move that blends metallurgical wizardry … Read more
In the high-stakes theater of global luxury, the final months of 2025 have witnessed a masterclass in strategic casting. Major houses are moving beyond mere “celebrity” to find partners whose personal narratives—be it in sport, cinema, or music—perfectly mirror the brand’s own evolving heritage. Here is an analysis of the year’s most significant appointments and … Read more
In a move that signals a bold new era for the Rue Cambon, Chanel has officially appointed A$AP Rocky as its newest House Ambassador. Announced as we move into 2026, this partnership is not merely another celebrity endorsement; it is the first major cultural stake claimed by the Maison’s new Artistic Director, Matthieu Blazy. By … Read more