Who Owns a Flower? Louis Vuitton’s Monogram Fight Just Got Complicated

LV won its lawsuit. China’s museums just quietly won the argument. Nothing turns a courtroom win into a PR headache faster than a museum exhibit. That’s the position Louis Vuitton finds itself in after a Chinese court sided with the house in a trademark case — only for a state museum to promptly display artifacts … Read more

Checkmate Has Never Cost This Much

Decoding Chanel’s world-first Haute Horlogerie chessboard — and why the watch industry is suddenly obsessed with games. Somewhere in a Swiss workshop, a team of artisans spent thousands of hours doing something that, on paper, sounds almost absurdly simple: building a chess set. Except this isn’t the chess set gathering dust in your parents’ living … Read more

A Dashboard Clock Grew Up and Became Two Porsches

Decoding Louis Vuitton and Singer’s first-ever co-branded creation — and what it says about where luxury collaborations are headed. Most great collaborations start with a grand plan. This one started with someone wanting a nicer clock. At Monterey Car Week 2026, Louis Vuitton and Singer Vehicle Design unveiled two extraordinary reimagined Porsche 911s — a … Read more

Why a Paris courtroom just told the upcycling industry to put down the scissors

Your Grandmother’s Chanel Buttons Just Got a Restraining Order There’s a particular kind of person who spends a Sunday afternoon prying vintage CC buttons off a thrifted tweed jacket, gluing them onto a chain, and calling it “reworked couture.” As of this season, that person has a legal problem. On May 21, 2026, the Paris … Read more

Chaumet’s New Bees Come With Receipts

Inside the first High Jewelry set made entirely of gold you can actually trace Every so often, the jewelry industry unveils a piece designed to be admired. Occasionally, it unveils a piece designed to be interrogated — in the best sense. Chaumet‘s new Bee de Chaumet High Jewelry set, revealed on July 22, is very … Read more

LVMH Just Hired Science to Explain Why Designers Are Geniuses

Decoding the new LVMH’s “Sciences & Creation” Chair — and what it actually means once the press release ends Every luxury conglomerate eventually produces a headline that sounds like it was generated by a very expensive fog machine. “LVMH and Institut Français de la Mode launch the Sciences & Creation Chair, dedicated to new scientific … Read more