Luxury Events Calendar April

Welcome to our page dedicated to luxury events and trades taking place in APRIL!

The most important luxury events taking place in different sectors of the luxury industry: arts, yachts, cars, aviation, luxury fairs, luxury travel industry, jewellery, watches, perfumes and cosmetics, luxury business, etc.

  A luxury fair/ event on the horizon? For Media Partnerships with, advertorials, promotion and cross-promotion, news distribution and the word-of-mouth buzz, let’s get in touch via luxury (at) 2LUXURY2 (dot) com.


PAD Art + Design Art
01 – 05 April, 2020
TUILERIES, Paris, France


Art Paris Art Fair brings together some 140 galleries from 20 countries under the celestial dome of the Grand Palais, presenting a wide-ranging panorama of modern and contemporary art that includes photography, design and art publishing.


CIBS – China Shanghai International Boat Show
The largest annual event for the whole boat & yacht industry in Asia
Shanghai New International Expo Center
March 31- 02 April 2020




Expo Lifestyle for Luxury and Excellence (ELS) is a new fair held in Shanghai in April in parallel to CIBS (, the most important Yacht Show in Asia, which caters to the top-notch segment of the luxury producers. Considering the booming market for luxury products in China, the same Organizer is launching an independent but complementary Expo – ELS – aimed at offering HNWI the chance to visit a pavilion dedicated to the excellence in lifestyle.

Inaugurated in 1996, CIBS is the most comprehensive and longest established boat & yacht exhibition in China, which covers the whole boating industry chain. As the ideal regional platform to feature boating products, equipment, technologies and services, CIBS also aims to popularize a maritime lifestyle and yachting culture amongst a rising upper and middle class in China.


ESXENCE MILANO – The Excellence of Perfumery,
The Scent of Excellence
16 – 19 April, 2020
The Mall Milano, Piazza Lina Bo Bardi, Milano, Italy

Esxence exhibitors list has always distinguished itself for the ability to represent, in a complete way, the heterogeneous panorama of realities which embody the excellence of Artistic Perfumery. Esxence: a non-existent word can conjure up meanings that are intriguing, curious, fascinating, in just the same way as an aroma which is intangible, magic, poetic, distinct or mysterious. Perfumes today are mostly “product fragrances”, fashion perfumes, where the trend is artificially created by a massive media campaign to persuade people to wear that fragrance because of its difference in character and style. But fortunately there is always someone who searches out excellence in quality, subtly, detail, harmony.


Vinitaly  – the world’s top exhibition in the wine sector
International wine and spirits exhibition
19-22 April, 2020
Veronafiere, V.le del Lavoro, 8, Verona, Italy

Vinitaly is the main reference event in the wine sector: more than 4 thousand exhibitors with 155 thousand visitors (56,000 international from 120 countries). Four days of major events, meetings, tastings and targeted workshops to encourage contacts between exhibiting cellars and trade operators, together with an impressive convention programme discussing and analysing topics associated with supply and demand in Italy, Europe and the rest of the world.


Milan Furniture Fair/ Salone Internazionale del Mobile
International Furnishing Accessories Exhibition
EuroCucina, International Kitchen Furniture Exhibition
International Bathroom Exhibition
April 21 – 26, 2020
Fiera Milano Nuovo Polo



The Salone del Mobile is the global benchmark for the Home Furnishing Sector. An invaluable tool for the industry as well as an ongoing, quite extraordinary promotional vehicle. The Salone made its first appearance in 1961, designed to promote Italian furniture and furnishing accessories on the export market, and it has continued to do so impeccably, ensuring that the quality of Italian furniture is known to all four corners of the earth, and continues so to do, with half of all its visitors coming from around the world.

Annual, with Salone Internazionale del Complemento d’Arredo, in odd years with Euroluce and SaloneUfficio, in even years with Salone Internazionale del Bagno and Eurocucina.



China Golf – PGA Merchandise Show
Chinese golf industry’s leading trading and sourcing event.

20-22 April, 2020
Shanghai New International Expo Centre


The China Golf-PGA Merchandise Show is organized by Reed Guanghe Exhibitions which forms part of Reed Exhibitions, the world’s leading events organizer. First organized in 2002, the event joined the Reed Exhibitions’ expansive portfolio of events in 2010. Reed Exhibitions also organizes the PGA Merchandise Show in Orlando, the world’s largest annual golf exhibition, and the PGA Expo, held each fall in Las Vegas, Nevada, USA.



The Premier Business Aviation Event in Asia
21 -23 April, 2020
Hongqiao International Airport, Shanghai, China

ABACE is the region’s largest show dedicated strictly to showcasing business aviation products and services to thousands of the region’s top business leaders, entrepreneurs, wealth creators and other purchase decision- makers. The event, which is a partnership between the Shanghai Airport Authority and the National Business Aviation Association (NBAA), and co-hosted by NBAA, the Asian Business Aviation Association (AsBAA) and the Shanghai Exhibition Center (SEC), serves not just as a premiere marketplace for connecting buyers and sellers in Shanghai, but as a catalyst for growing the industry across the Asian region.

The Asian Business Aviation Conference & Exhibition (ABACE) is held at Shanghai Hongqiao Airport at the Shanghai Hawker Pacific Business Aviation Service Centre.


Watches & Wonders (Salon International de la Haute Horlogerie SIHH)
25- 29 April, 2020
Palexpo Hall 6, Palexpo Geneva, Switzerland


SIHH becomes Watches & Wonders Geneva. This must-attend event for professionals and the public confirms Geneva as the epicentre of watchmaking excellence.

Watches & Wonders Geneva is a luxury watchmaking event in two parts. The exclusive Salon is the place for professionals, media and special guests of the exhibiting maisons. New for the public, “In the City” transforms the centre of Geneva into a week-long discovery of the many facets of watchmaking excellence.

Arabian Travel Market 
19 -22 April, 2020
Dubai International Convention & Exhibition Centre, Sheikh Zayed Road, Dubai, United Arab Emirates


Arabian Travel Market is the Middle East’s leading travel guide exhibition. Arabian Travel Market remains the prime vehicle for the regional industry to share its news, network with the key players and meet potential partners.

As ATM’s fastest growing sector, travel technology will be brought together into a single event as The Travel Tech Show, taking place at ATM. Following the format of the successful Travel Tech Show at World Travel Market (WTM) in London, ATM will build on this success to showcase the latest in travel technology and deliver the Travel Technology Seminar programme.


World Polo League Beach Polo, Miami Beach
The world’s most exciting beach polo competition
2020 Dates: to be announced
South Beach, Miami, United States


The world’s best polo players hit the sands of South Beach.

Polo on the Beach continues to be one of the most exciting and sought after events on Miami Beach’s social  calendar. The Miami Beach Polo World Cup draws renowned players, celebrities and successful professionals from around the world. Held right on the sands of South Beach, the three day tournament brings all the action and splendor of the “Sport of Kings” to the tropics.

Hyeres Festival  
International Festival of Fashion and Photography
23 – 27 April, 2020
Villa Noailles, Montee de Noailles, Hyeres, France /


Every Spring in the South of France, the ‘International Fashion and Photography Festival’ spotlights young promising artists in the fields of fashion and photography. The festival proposes diverse exhibitions, professional panel discussions, and two competitions. The competitions showcase 10 fashion designers and 10 photographers selected by a jury of professionals in each field. The work of the chosen candidates is presented to the jury and the public in either fashion shows (designers) or group exhibitions (photographers).


MYBA Charter Show
The international exhibition dedicated to charter professionals and superyachts
27 – 30 April, 2020;
Ocean Port Vell, Barcelona;

MYBA Charter Show is one of the most important international exhibitions dedicated to Charter professionals and Superyachts. In keeping with the tradition of the Show, a lively social programme will ensure everyone makes the best use of the potential for networking.

MYBA Charter Show is an event not to be missed by yacht charter professionals, attended by the most prestigious Charter Agencies and Brokers globally. The exhibition is a select showcase for luxury charter yachts and the most exclusive display of ancillary services for the yachting industry.


The World’s Watch and Jewellery Show
30 April – 05 May 2020
Messe Basel, Switzerland;


Baselworld Watch and Jewellery Show is the most important trade show of the international watch and jewellery industry, organized each spring in the city of Basel, Switzerland.

Each spring, some 1800 companies from the watch, jewellery and precious-stone industries, together with related sectors, showcase their latest developments and innovations in Basel. The world’s most renowned watch and jewellery brands display their products exclusively at BASELWORLD.

About 100,000 visitors from the specialist retail and wholesale trade make their way to Basel from all over the world to discover the current trends and view the latest creations from the watch and jewellery sectors.