fact sheet

International Luxury Lifestyle E-Magazine Dedicated to Excellence, Well-being, Green issues, Art, Creativity, Innovation and Sustainable Development.


January 2009

The global target:
– Luxury lifestyle connoisseurs;
– Luxury lifestyle aspirants;
– Luxury industry executives;
– Luxury industry suppliers;
– High-net-worth individuals & Ultra high-net-worth luxury consumers;
– High-end consumers curious about the latest novelties in the field of luxury.

Type of media:

– E-magazine – with daily fresh content
– Custom designed e-mail newsletter (once or twice per week);
– 100% Mobile friendly integrated online platform;
– Strong Social Media Network: Google+, Twitter, Facebook, Linkedin,Pinterest, Youtube

The Content:

Luxury industry news & articles – updated daily (automotive, yachting, luxury travel, sustainability, business, fashion, beauty, high-tech, design, art, luxury real estate, green, charity, aviation, brand & museum exhibitions);
Market analysis and luxury business trends;
– Interviews with entrepreneurs from all luxury sectors;
– Luxury calendar with luxury lifestyle events from around the world;

AUDIENCE – Worldwide reach:

  • e-magazine: between 48,000 – 50,000 unique monthly visitors and more than 220,000 page views/ month;
  • E-mail newsletter database: +6,000 subscribers;
  • Facebook page: +7,000 e-friends;
  • Google+: 500 followers and 350,070 views;
  • Twitter: 4,012 followers;
  • Pinterest: 120 followers;
  • Linkedin : +30000.

GEO Mapping:

% United States;
% U.K., France, Italy, Germany, Switzerland;
% Singapore, Hong Kong, China, Indonesia, Malaysia, Vietnam, Philippines;
% India;
% UAE, Qatar, Oman, Lebanon, Kuwait, Saudi Arabia;
% Russia;

Readership profile:

45% – luxury consumers from both mature and emerging markets;
32% luxury industry professionals;
12% suppliers to luxury industry sectors;
6% generalist luxury lifestyle media;
5% aspirational luxury consumers;

2LUXURY2.COM’s readers look for New Luxury with a Cosmopolitan Mind, they want Access to Privileged Status, they are Adventurous, they Travel nearly 8-12 weeks per year and they are Constantly Cultivating their Hobbies.

56% Men and 44% Women, aged between 26 and 60 years with:
• Privileged Financial Status, Leadership Positions
• Higher Studies
• Opinion Leaders;

Advertising Opportunities:

From our portfolio of clients : Mercedes-Benz, 2TEC2 , Rocco Forte Hotel Group, Quintessentially, Guerlain, Dunhill, Boodles, ITC Luxury Travel, BMW, Victor Inox, MY Starfire, Shangri La, Qatar Airlines, Maurice Lacroix, hulsta, La Perla, Van Cleef & Arpels, Louis Moinet, Deviehl, Maltier, Quamta,Christian Lacroix,The Last Conspiracy, Longines and many others

Advertorials (with video & photo gallery) + social media sharing

  • Unique content with keywords;
  • Photo gallery (1-20 photos);
  • Videos from Youtube, Vimeo;
  • 1-2 direct links to your websites;
  • Time validity: unlimited presence in the e-magazine;
  • SEO keywords
  • Inclusion in 2LUXURY2´s weekly newsletter service;
  • Social media sharing included ( Google+, Pinterest, Facebook, Twitter, Linkedin groups and company page);

Banner advertising :

  1. 2LUXURY2 website
  2. In our weekly newsletter;

Direct emailing to our database;

Sponsorship / Endorsement of our sections;

Media Partnerships for Luxury lifestyle Shows; Yacht & Boat Shows, Watch & Jewellery Fairs; Art shows; Brand & Museum exhibitions; Art events; Awards; Events;

PR services;

General Advertising Rates :

 728×90 $5 CPM

 300×250 $5 CPM

 300x 600 $7.50 CPM

 970×250 $10 CPM

 Advertorials



Convinced ? Then ,  please contact us! We will love to hear from you. Leave a message at luxury[at]2luxury2.com