How Stella McCartney Creates for Ageless Women

Spring 2024 is a journey into Stella McCartney Lady Garden

Stella’s Spring 2024 collection celebrates ageless women at every stage of their lives; a vibrant meditation on womanhood, nature and animals, as well as an homage to Stella’s American heritage and personal wardrobe. It is an escape into a safe place in nature, bringing together a likeminded community around femininity, friendship and fashion.

@Stella McCartney

Crafted with Care: Sustainable Materials Take Center Stage

In a bold move towards a more sustainable future, Stella McCartney’s Spring 2024 collection features a remarkable 90% of ready-to-wear styles crafted from responsible materials. From forest-friendly viscose to GOTS-certified organic cotton and regenerative wool, each piece embodies the brand’s commitment to environmental stewardship without compromising on style or quality.

The Lady Garden: A Surrealist Sanctuary of Style

At the heart of the collection lies the enchanting Lady Garden floral motif, hand-drawn with care at Stella’s London atelier. This surrealistic print adorns everything from halter-neck dresses to deconstructed skirts, infusing each garment with a sense of whimsy and wonder. Chiffon patches and embroidered details breathe life into masculine shirting and jersey t-shirts, blurring the lines between femininity and strength.

@Stella McCartney

Nature’s Palette: From Woodland Creatures to Butterfly Wings

Drawing inspiration from the natural world, Stella McCartney introduces a captivating array of prints and textures. Broderie anglaise flowers dance across linen-cotton dresses, while Woodstock-inspired patterns of kind woodland creatures adorn fitted t-shirts and flared trousers. Abstract jacquards inspired by butterfly wings add a touch of ethereal beauty to cropped utility sets and trench coats, inviting wearers to embrace the magic of the outdoors.

An Ode to Americana: Stella’s Personal Heritage

Celebrating Stella McCartney’s American roots, the collection pays homage to classic Americana with preppy letterman jackets and crisp organic cotton poplin dresses. Cropped jackets with oversized cargo pockets exude a sense of rugged elegance, while washed-out utilitarian all-in-ones evoke the spirit of adventure and exploration.

Nostalgic Yet New: A Journey Through Stella’s Archive

Spring 2024 delves into Stella’s personal archive, reimagining iconic pieces for a new generation of fashion enthusiasts. Day-to-night corsets and crystal cut-out trousers take on fresh silhouettes and washes, while new denim styles offer a modern twist on classic favorites. From floor-length t-shirt dresses to asymmetric cape-sleeved gowns, the evening edit exudes timeless glamour with a sustainable twist.

Vegan Innovation: Accessories with a Conscience

In keeping with Stella McCartney’s commitment to cruelty-free fashion, the collection introduces a range of new vegan accessories crafted from innovative materials like MIRUM® and Appleskin™️. From mirrored metallics to the iconic Falabella bucket bag, each piece embodies the brand’s ethos of compassion and creativity.

From sculptural heels to fluffy pumps, the Elsa footwear family offers a diverse range of styles inspired by archival designs, while the Falabella over-the-knee boot exudes evening elegance in sand woven vegan suede.