Valentino’s first Beauty MakeUp totally refillable: All the formulas are experimental, with a couture approach

 

Valentino’s Pierpaolo Piccioli delivers his vision of beauty with Valentino’s first Beauty Makeup line.

Maison Valentino opens its first Valentino Beauty Make Up line by launching into the Selfridges Corner Shop.

Pierpaolo Piccioli, Creative Director of Maison Valentino, delivers his vision of beauty according to the time we are living in, by bringing his inclusive aesthetic where emotions, dreams and individuality are essential.

Valentino Beauty at the Selfridges Corner Shop is a wonderland of creativity, featuring huge, over-sized detailed replicas of the new Beauty products with a variety of immersive interactions. The installation opens with an exclusive collection of three Rockstud Spike Valentino Garavani accessories, the Medium Shoulder Bag, Go-Clutch Case and Lipstick Case.

The Rockstud Spike was first introduced in the FW 2016 2017 women collection and promoted through a special street-casted advertising campaign, filmed and shot in New York, London and Tokyo, showing the multifaceted attitude of the Valentino community: inclusive, vibrant and energetic.

When Couture and Beauty open to all individuals, it becomes a celebration of self-expression through formulas that amplify the Couture DNA: uniqueness, extravaganza and experimentation. Versatile multi-use, multi-finish products, that speak to the freedom of expression and individuality lies at the core of the luxury Italian brand, because everyone is beautiful in their own way. A complete range of makeup from day one, from a myriad of 40 foundation shades, 50 lipsticks and numerous eye products. All the formulas are experimental, with a couture approach. All the lipsticks and palettes are refillable to play with different shades and textures.

“Beauty is a complexity resolved through love. Beauty is democratic. I look at the identity of each individual, the uniqueness that encloses diversity and inclusivity. Beauty is about grace. Grace is something that you cannot describe, it is a perception. Beauty is something that gives me emotion. It is a connection.” – Valentino Creative Director, Pierpaolo Piccioli.

SELFRIDGES LAUNCHES DIOR AT ALTO

This summer, Dior luxury House is showcasing the Dioriviera capsule in a pop-up boutique with a seaside atmosphere at Selfridges London’s iconic rooftop restaurant, Alto by San Carlo.

Named Dior at Alto, the space celebrates the art of living dear to the House and is adorned with toile de Jouy, an emblem revisited by Maria Grazia Chiuri in blue, chartreuse or raspberry – Pop hues lifted from a radiant summer wardrobe designed by the Creative Director of Dior women’s collections. The motif adorns chairs and placemats as well as the bar and delicate veils on the pergola, an ode to la dolce vita. Punctuating the décor are objects by Dior Maison such as cushions, parasols and deckchairs.

The menu features Italian specialties, Alto’s signature recipes – such as Truffle and Pecorino Ravioli – as well as dishes selected by the House*, including some of Monsieur Dior’s favorites. The cocktail list, renamed in tribute to the history of Dior, is made complete by elixirs created exclusively for this unique spot, such as “J’Adior Selfridges” and “Lady Dior”.

A gourmet and refined interlude, Dior at Alto can be discovered until September 30th, 2021. Guests can choose from Lobster Roll with Pachino Tomatoes, Beetroot Carpaccio served with rocket salad, Parmesan cheese and pistachios, or Tagliolini with Sicilian Red Prawns and Caviar.