Children of the world are too often at risk, exposed to conflicts, diseases and natural disasters. Dolce and Gabbana, Gucci, Montblanc, Manchester United FC, Tsinghua University China, Sony, Kering and Moncler are among the biggest names that have initiated different project for Unicef/ United Nations Children’s Fund.
Here is a new Inspiring campaign supporting UNICEF
As part of its LOUIS VUITTON for UNICEF partnership and on the occasion of World Children’s Day on November 20th, Luxury French Maison Louis Vuitton launched a new Silver Lockit bracelet designed by English actress Sophie Turner. Turner made her professional acting debut as Sansa Stark on the HBO fantasy television series Game of Thrones, which brought her international recognition.
World Children’s Day, held on November 20th, marks the anniversary of the adoption of the Convention on the Rights of the Child in 1989. It is a day to honour children and mobilise people to help save children’s lives, fight for their rights and help them fulfil their potential. In continuation of its #MAKEAPROMISE campaign, Louis Vuitton, with the help of Sophie Turner,
continues its commitment to raise awareness and funds for UNICEF to support the most vulnerable children around the world.
Sophie Turner, English actress and Friend of the luxury house, was invited by Louis Vuitton to design a special Silver Lockit bracelet to help LOUIS VUITTON for UNICEF continue its promise to helping children. Inspired by her notion of luck, the bracelet was designed with braided red and white cord colours with a circular charm rabbit illustration, taken from the design of her most recent tattoo.
Since the launch of the Silver Lockit in 2016, the partnership has raised over six US million dollars for UNICEF.
The Silver Lockit, inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings, is a symbol of protection. It was chosen as a symbol of sealing one’s promise to help children at risk.
The Silver Lockit by Sophie Turner retails at 300€, 100€ of which is donated to UNICEF. The Silver Lockit pendant is a token of LV’s promise to help children in urgent need. For each sale, £200 will be donated, on your behalf, to UNICEF to help children in emergencies and in vulnerable situations around the world, announced Louis Vuitton.
UNICEF does not endorse any brand, product or service.