Tag: Louis Vuitton
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Finally something without AI: Luxury’s Holiday Campaigns of 2026
Every November, the big luxury houses stage the same exercise: persuade us, in ninety seconds or a few photographs, that this is the year gifts matter more than ever. The surprise of 2026 is how many of them have reached for the same props. Pencils, plush animals, grand buildings full of people arriving for a…
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Hermès Passes Louis Vuitton by a Whisker, and the Whisker Is the Least Interesting Part
The headline is easy to write: Hermès has overtaken Louis Vuitton as the world’s most valuable luxury brand. It is also, taken literally, a bit of a stretch, so let us look at the numbers before we get excited. Interbrand, the brand consultancy whose Best Global Brands list has been ranking names by how much…
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Louis Vuitton Just Proved Your Grandmother’s Design Instincts Were a Century Ahead
An armchair designed in 1923 for a Parisian couturier just became the star of Design Week. History has excellent taste. While most of the fashion industry spends September obsessing over runway looks, Louis Vuitton quietly opened the doors of a private Paris townhouse to show off something with no hemline, no season, and no model…
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A Dashboard Clock Grew Up and Became Two Porsches
Decoding Louis Vuitton and Singer’s first-ever co-branded creation — and what it says about where luxury collaborations are headed. Most great collaborations start with a grand plan. This one started with someone wanting a nicer clock. At Monterey Car Week 2026, Louis Vuitton and Singer Vehicle Design unveiled two extraordinary reimagined Porsche 911s — a…
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LV Just Proved Real Fur Alternatives Are Here. So Why Are They Still Using Animals?
At Paris Fashion Week 2026, Louis Vuitton debuted a vest made from plant-based fur crafted from hemp, flax, and nettle — compostable, cruelty-free, and one of the most quietly disruptive moments in recent fashion history. It happened at the Cour Carrée of the Louvre. One of the most storied courtyards in the world, transformed into…
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Forget the It-Bag: Maxime Frédéric is Dropping the It-Chocolate at Louis Vuitton
This spring, Easter in Manhattan has officially traded its fuzzy bunny ears for a set of hand-stitched leather handles. Starting March 13, the fourth-floor chocolate boutique inside Louis Vuitton’s 57th Street flagship—currently a sprawling, temporary “library” of luxury while the permanent Fifth Avenue home undergoes its facelift—becomes the epicenter of haute gastronomy. This isn’t just…