When a $40,000 Watch Meets a €385 Price Tag: The Royal Pop Is Breaking Every Rule in Luxury

Pop Art, Pocket Watches & Pure Chaos: The AP x Swatch Drop the Watch World Didn’t See Coming @Audemars Piguet × Swatch ‘Royal PopThe much-debated Audemars Piguet × Swatch ‘Royal Pop’ — A new take on the pocket watch, and why this collaboration makes more sense than anyone wants to admit. There’s a moment in … Read more

The Graduation of the “Little Guys”: Why the LVMH Prize is a Seismic Shift for Indie Watchmaking

Tick-Tock Rebellion: Hazemann & Monnin Win Big and Prove the Future of Time is Independent In the grand, glass-shrouded halls of the Fondation Louis Vuitton in Paris, the ticking of a thousand gears just found a new rhythm. The second edition of the Louis Vuitton Watch Prize for Independent Creatives has officially crowned its new … Read more

Tick Tock, Vuitton Rocks: A High-Stakes Fusion of Luxury and Independent Watchmaking

Louis Vuitton is no stranger to audacious moves in the world of haute horlogerie, but its latest collaboration with Finnish master watchmaker Kari Voutilainen signals something even more profound: a strategic embrace of independent watchmaking savoir-faire. The LVKV-02 GMR 6 is not just another timepiece; it’s a declaration of intent, a calculated foray into an … Read more

Time Ascends: Raùl Pagès Claims Inaugural Louis Vuitton Watch Prize

In a resplendent ceremony at the Fondation Louis Vuitton in Paris, the realm of haute horlogerie witnessed a historic moment as Raùl Pagès clinched the coveted innaugural Louis Vuitton Watch Prize for Independent Creatives. Amidst a gathering of luminaries and aficionados, Pagès emerged as the beacon of ingenuity, marking a significant milestone in the narrative … Read more

De Bethune DW Seeking Perfect: A Timepiece With Polished Meteorite From The Depths of Time

De Bethune DW5 SP is a one-of-a-kind forged piece, the metal of its case specifically made from the iron ore found just a stone’s throw from the De Bethune luxury manufacture. The world of haute horlogerie is eagerly awaiting one of the most unique and extraordinary watches ever created – the De Bethune DW Seeking … Read more

Timeless Style Meets Interstellar Adventure: Discover Chanel’s New Sci-Fi Watches

Chanel New Interstellar Watches Are Inspired by Science Fiction, Space and Time Travel. The Chanel watch division studio has imagined the Chanel Interstellar Capsule Collection, inspired by space voyages, time travel, and epic science fiction. Chanel is tasked with leading an intergalactic mission through a reimagined J12 watch. Chanel’s Watchmaking Creation Studio has developed the … Read more