Moncler and UNICEF announce a partnership to support children who need help and assistance the most. Through the ‘WARMLY MONCLER FOR UNICEF’ project, children from around the world and their families, will receive clothing and dedicated winter kits to protect themselves against cold weather.
“Dedicated kits to offer protection against the hardest cold weather will be provided to children and families living in extreme emergency. Safeguarding lives of millions of children in the world and to be by their side in this project, is a source of great honour for Moncler,” said the luxury brand.
Globally, millions of children live in situations of extreme emergency and they require almost everything: food, water, adequate clothing, health care, a safe place to stay. During winter, without access to heated shelters, blankets and warm clothes, many children and their families struggle daily for survival.
“UNICEF has always played a fundamental role in safeguarding lives of millions of children in the world and to be by their side in this project, is a source of great honour and pride for Moncler”, commented Remo Ruffini, President and CEO of Moncler.
The ‘WARMLY MONCLER FOR UNICEF’ project will guarantee winter kits for many children and their families containing items such as thermal blankets, hats, gloves, scarves, shoes and socks; fuel to heat homes, schools’ classrooms and spaces where children can play; and life-saving aids such as food, clean water and medicines.
This January, Moncler has also celebrated with a cocktail the opening of its Florence boutique, set in the heart of the Tuscan capital: a strategic and important new milestone in the brand’s retail development plan, and one which strengthens its presence in the Italian market.