Europe remains the main market for Habanos



Corporación Habanos, S.A., which exclusively markets the 27 Habanos brands worldwide, all made “Totalmente a mano” –  Totally Handmade, published during the presentation of the XXII Habanos Festival its financial results for the 2019 fiscal year, in which it achieved a turnover of 531 million dollars, with growth of 2% at a constant exchange rate compared to the previous year.

@Corporación Habanos

XXII Habanos Festival, the most prestigious event in the world dedicated to Premium Cigars, is celebrating its 22nd Edition in Havana, Cuba, from 24th to 28th February 2020.

Habanos holds its continued position as the undisputed leader of premium tobacco worldwide.

In the ranking by country, the top 5 markets for Habanos, S.A. in terms of sales volume are Spain, China, France, Germany, and Cuba. By region, Europe remains the main market for Habanos, with 53% of sales (by volume), followed by the Americas (18%), Africa and the Middle East (15%) and Asia Pacific (14%).

“The markets are behaving very satisfactorily, maintaining in our position in mature markets and increasing our presence and sales, particularly in emerging markets such as Continental China and Middle East, which are becoming increasingly important for Habanos,” said Inocente Núñez and Luis Sánchez-Harguindey Pardo de Vera, Co-Presidents of Habanos, S.A., “After 25 years, Habanos, S.A. is still operating in more than 140 countries. Exports continue to grow which, in turn, is very important to the country.”

The press conference also revealed some of the new products presented during the cigars festival and which this year celebrates the 30th anniversary of the franchise network, La Casa del Habano. This year, the Festival, which receives attendees from more than 60 countries, is playing special importance on the Montecristo brand, which celebrates its 85th anniversary, and the Romeo y Julieta brand, for its 145th anniversary. Moreover, Bolívar is also presenting the Bolívar Belicosos Finos Reserva Cosecha 2016.

Partagás Legado is the Limited Edition for 2020. In addition, in commemoration of the 175th anniversary of the Partagás brand, the special humidor, Partagás Tropicales, was presented, of which only 450 will be produced.

The closing of the 22nd Habanos Festival will take place on Friday 28th February, with a glamorous evening full of exclusivity and passion for the Habanos. The traditional Humidor´s auction will close the evening, with exclusive pieces handcrafted by the most skilled Cuban artists. All proceeds will be donated to the Cuban Public Health System.

@Corporación Habanos