A new channel for Fine Watchmaking: The arrival of Watches & Wonders on NET-A-PORTER and MR PORTER luxury retailers marks a significant step for the industry,
Net-A-Porter and MR PORTER launched strategic partnership with Watches and Wonders Geneva. Hosting digital and offline events, this concept will bring some of the industry’s most revered luxury watch brands to Net-A-Porter and MR PORTER.
NET-A-PORTER and MR PORTER partner, as the privileged multi-brand online retailers of Watches & Wonders, a global concept that celebrates watchmaking excellence throughout the world.
Watches & Wonders will be brought to life digitally through Net-A-Porter and MR PORTER’s world-class shopping and content platforms via inspiring editorial, detailed product curation and new brand launches, alongside leading customer service propositions. Fourteen luxury watchmaking Maisons will feature as part of this initiative, together for the first time.
Net-A-Porter will introduce the latest creations from Cartier, Hermès, IWC Schaffhausen, Jaeger LeCoultre, Piaget and Vacheron Constantin.
MR PORTER will host a curated offering of the most recent creations from across 13 prestigious watch Maisons including Cartier, HYT and Panerai, and will introduce two new brands: Ulysse Nardin and Bovet. Ulysse Nardin will launch with eight timepieces, including the Blast Rose Gold; Bovet will launch with four timepieces, including the limited-edition Dimier Recital 27 Green.
Over the course of the project, watchmaking enthusiasts are able to enjoy a calendar of activity, including exclusive EIP (Extremely Important Person) virtual events and small-scale appointment-based activity, virtual one-to-one appointments and interactive Instagram Live conversations hosted by Net-A-Porter and PORTER’s Editor in Chief, Sarah Bailey, and MR PORTER’s Senior Watch Editor, Chris Hall.
“The arrival of Watches & Wonders on Net-A-Porter and MR PORTER is bringing together the leading watch and jewellery players, and establishes the luxury retailers as the ultimate global shopping destinations for fine watches. Following on from the Watches & Wonders digital platform that occurred on Net-A-Porter’s Tmall flagship store in April, this new initiative marks the beginning of a year-long programme and showcases a unique tri-fold industry approach to the fast-evolving luxury watch landscape.
“By teaming up with the world’s premier watch showcase, we want to provide an international platform for the most exceptional timepieces, supporting an environment where their stories – and those of their iconic makers – can come alive and be accessed by watch lovers across the globe,” said Alison Loehnis, President, Net-A-Porter & MR PORTER.
“We are pleased to announce this unique partnership between Watches & Wonders and Net-A-Porter and MR PORTER. It brings together selected partner brands of the Fondation de la Haute Horlogerie alongside exclusive content to create a new channel for Fine Watchmaking,” shared Matthieu Humair, CEO of the Fondation de la Haute Horlogerie.
MR P. introduces new Autumn/Winter 2020-2021 collection
Mr P., the own-label brand from MR PORTER, introduced its latest autumn/winter collection, featuring newly evolved pieces developed using truly luxury techniques.
The 47-piece collection of ready-to-wear, accessories and footwear continues to embody Mr P.’s leading maxim, “Easy pieces. Smart Details. Enduring Style”.
The latest season of Mr P. ushers in a new level of understated, contemporary style with a touch of refined luxury. These iconic silhouettes that will stand the test of time in a man’s wardrobe. Made using luxury fabrics such as camel hair, cashmere, silk, suede, lambskin shearling and calfskin leather, each item is presented in a simple and sophisticated colour palette of jet black, camel, ivory and charcoal shades.