Tag: luxury watches
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Trust, Certified: Audemars Piguet Becomes Its Own Watch Keeper
The Swiss maker of the Royal Oak has opened a marketplace for its own pre-owned watches. The most interesting product on it is not a watch. In brief: Audemars Piguet (AP), the independent Swiss manufacture founded in 1875 in Le Brassus and famous for the octagonal Royal Oak, launched The Watch Keepers on October 26.…
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When a $40,000 Watch Meets a €385 Price Tag: The Royal Pop Is Breaking Every Rule in Luxury
Pop Art, Pocket Watches & Pure Chaos: The AP x Swatch Drop the Watch World Didn’t See Coming @Audemars Piguet × Swatch ‘Royal PopThe much-debated Audemars Piguet × Swatch ‘Royal Pop’ — A new take on the pocket watch, and why this collaboration makes more sense than anyone wants to admit. There’s a moment in…
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Luxury Timekeeping: Is the Watch Industry Embracing Tech or Rooted in Tradition? (2025)
The luxury watch industry in 2025 presents a fascinating paradox: a sector deeply revered for its heritage and artisanal craftsmanship is, simultaneously, engaging with cutting-edge technology and artificial intelligence. The latest launches and industry trends reveal not a wholesale abandonment of tradition, but rather a strategic and often subtle integration of tech and AI, aimed…
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Even Hermès Has A Sore Spot
Hermès Is Defying the Luxury Slump with Classic Resilience — and Just a Glitch in Watches. While much of the luxury world seems to be catching a chill, Hermès stands as the exception, radiating steady growth as it resists the industry slowdown. Its latest financial results reveal a brand that isn’t just immune to the…
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Time’s Up for Fakes: Watchfinder Exposes the Alarming Epidemic and Top Cities For Fake Watch Purchase
Top Cities For Fake Watch Purchases: How can you tell if a Rolex is real? New research released this week reveals there are an estimated 23.3 million fake watches circulating the US market alone1, according to a study by luxury pre-owned watch specialist, Watchfinder & Co. Additionally, of all the luxury watches sent to Watchfinder…
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Bremont’s New CEO Brings Extensive Industry Experience To The Table
Bremont, Britain’s largest manufacturer of luxury watches, today announced that it has appointed industry veteran Davide Cerrato as CEO and a member of the Board. Bremont’s bold move to strengthen in-house capabilities with new CEO appointment. Bremont, Britain’s largest manufacturer of luxury watches, has recently announced the appointment of Davide Cerrato as CEO and a…