Guerlain introduces customized virtual try-on tool


Guerlain fans are now able to try-on tens of makeup products in just a couple of minutes.

In 2018 Guerlain celebrated 10 years with the timeless beauty that is Natalia Vodianova

In 2018 Guerlain celebrated 10 years with the timeless beauty that is Natalia Vodianova; @Guerlain

French perfume, cosmetics and skincare house Guerlain is reinventing the digital beauty world and staying ahead of fast-moving beauty trends with a customized virtual try-on tool designed in partnership with technology company Voir. Voir’s technology now allows to try-on Guerlain makeup products instantly using augmented reality.

Guerlain just launched new matte shades of the iconic Rouge G Lipstick on April 1st, 2019 which became instantly available for virtual try-on using iPads installed in Guerlain retailers worldwide and using VOIR app that is available for download in the App Store.

Voir’s solution provides unique true-to-life try-on experience driven by proprietary technology of digitization that processes physical makeup products through scanning, precise calibration and produces digitized products that can be used in augmented reality. With unparalleled precision of proprietary 3D rendering, customers can try-on digitized products with results mirroring that of real in-store try-on.

Virtual try-on of makeup products by Guerlain xVoir

Virtual try-on of makeup products by Guerlain x Voir @Guerlain

Voir app is publicly available in the App Store. It has been downloaded by more than 2 800 000 users worldwide.

“Consumers don’t just want to buy something, they want a great customer experience that complements the product; And when it comes to make-up products, we know that it could be difficult for some of them to buy it without testing it. As a result, we worked closely with our partner VOIR to develop a customized virtual try-on tool, allowing our consumers to test in-store many shades of our make-up products notably our star products like Rouge G lipsticks, L’Essentiel foundation or the legendary Terracotta, before buying it. Create seamless experiences, removing all friction points during the whole consumer journey is one of our top priorities,” said Jean-Denis Mariani, CDO of Guerlain.

“Nothing helps a woman choosing the perfect lipstick better than trying it on. With Rouge G, Guerlain makes you try all the wide selection of beautiful shades not only physically, but also virtually on iPads in stores and even on your smartphone with VOIR app for the very first time. An innovative and contemporary touch from a great master of make-up tradition.” – Natalia Vodianova, muse of Guerlain said.

Guerlain Rouge G case of the week - Parure Gold

Guerlain Rouge G case of the week – Parure Gold; @Guerlain

Guerlain Météorites range

Guerlain Météorites range; @Guerlain