Top 30 luxury startups for the 2nd edition of the LVMH Innovation Award 2018


Now a premier event on the global innovation calendar, Viva Technology is set for May 24-26, 2018 in Paris. During the event LVMH, the biggest luxury group of the planet, will present the second LVMH Innovation Award to one of the 30 finalist startups who will be presenting their solutions at the LVMH Luxury Lab.

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This year’s finalists of the LVMH Innovation Award are active in 17 categories, including retail, ecommerce, artificial intelligence, social media, blockchain, anti-counterfeit solutions and sustainability. Following is the complete list of the Top 30 luxury startups selected. Find some inspiration and new ideas:


L’Atelier LVMH; photo:


  • Akoustic Arts has developed narrow beam sound speakers heard only by someone in the area directly facing the speaker.
  • Alcméon has created a CRM tool that helps community managers and contact centers for brands optimize engagement with consumers on social networks and instant messaging channels.
  • FTSY has created a mobile phone app that captures images of feet to identify the shape and size of the foot.
  • Haptic Media provides a tool to create 3D product visualization and customization.Hero turns in-store sales associates into connected personal shoppers to serve and sell to online customers.
  • Icare is developing a new digital consumption solution using an intelligent ring equipped with NFC technology able to replace payment cards, car and home keys and other contactless devices.
  • AlgiKnit creates wearable textiles from recyclable biopolymers.
  • Aryballe launched the first mobile and universal connected olfactive sensor, able to recognize and classify odors.
  • Arylla produces an invisible ink that can be used by customers and retailers of luxury goods to verify product authenticity.Echy proposes a solution that captures sunlight outside buildings and transports it directly inside to poorly lit spaces using fiber optics.
  • Foko Retail is an online application to manage multiple physical stores and improve coordination between headquarters and field teams.
  • Innomdle Lab is developing a smart watch that uses the body as the connection unit to transmit phone calls by transmitting vibrations from the fingertip to the ear.
  • Kronos Care reinvents the post-purchase experience with an omnichannel solution for brands and retailers.
  • Kuaizi is an AI-enabled automatic content production platform that also analyzes performance of previous content.
  • Malong provides APIs (application programming interface) for visual product recognition based on AI.
  • Aveine has developed a smart wine aerator that immediately prepares the wine to the ideal conditions before tasting.



  • Bobbli develops a solution that allows viewers to purchase products discovered while watching a movie or TV.
  • CityShake combines 3D technologies, UX, art direction and design to create immersive and interactive digital art.
  • Mercaux provides a CRM platform for in-store sales staff that leverages digital resources at stores to enhance the customer experience.
  • Mystor-e elevates the customer experience with an in-store recommendation platform that shows customers products matched to their tastes and needs.
  • Orbis is a creative solution to create buzz at events and points of sale by producing interactive holographic content.
  • Oyst has created a button that allows shoppers to make purchases in 1-Click without providing additional details.
  • Paperscent is a smart fragrance sampler dispenser that instantly dispenses branded and scented perfume strips.
  • Southpigalle allows brands to deploy personalized, automated conversational experiences across all customer touchpoints using AI.
  • Sparted provides a mobile learning platform to train staff and improve their knowledge of a brand’s culture and tracks progress.
  • Spoon designs artificial creatures for access to e-retail features in stores.
  • Upterior has invented a new category of materials that combine copper and glass or gold and glass into a single material.
  • VeChain develops a blockchain ecosystem for shared information traceability to enable companies and consumers to verify product authenticity.
  • VisioPM provides dynamic interactive 3D content without glasses.
  • Wearable Media combines fashion and technology by designing clothing and accessories that can be customized interactively.