A Dashboard Clock Grew Up and Became Two Porsches

Decoding Louis Vuitton and Singer’s first-ever co-branded creation — and what it says about where luxury collaborations are headed. Most great collaborations start with a grand plan. This one started with someone wanting a nicer clock. At Monterey Car Week 2026, Louis Vuitton and Singer Vehicle Design unveiled two extraordinary reimagined Porsche 911s — a … Read more

LVMH Just Hired Science to Explain Why Designers Are Geniuses

Decoding the new LVMH’s “Sciences & Creation” Chair — and what it actually means once the press release ends Every luxury conglomerate eventually produces a headline that sounds like it was generated by a very expensive fog machine. “LVMH and Institut Français de la Mode launch the Sciences & Creation Chair, dedicated to new scientific … Read more

The Graduation of the “Little Guys”: Why the LVMH Prize is a Seismic Shift for Indie Watchmaking

Tick-Tock Rebellion: Hazemann & Monnin Win Big and Prove the Future of Time is Independent In the grand, glass-shrouded halls of the Fondation Louis Vuitton in Paris, the ticking of a thousand gears just found a new rhythm. The second edition of the Louis Vuitton Watch Prize for Independent Creatives has officially crowned its new … Read more

Why the world’s most powerful luxury group just bought a business weekly and two science journals

On December 30, 2025, LVMH solidified its grip on the French media landscape by acquiring 100% of Les Éditions Croque Futur. This strategic move folds three heavyweights—the business weekly Challenges and the scientific journals Sciences & Avenir and La Recherche—into LVMH’s investment arm, UFIPAR. While the group frames this as a mission to “secure the … Read more

The 14-Day Luxury Briefing: Boardroom Coups, Five-Story Flagships, and the Future of Connection

In the fast-moving world of high-end fashion and lifestyle, two weeks can feel like a century. We’ve seen a whirlwind of activity that signals a fundamental shift in how the world’s most prestigious houses operate—moving away from selling objects and toward building entire ecosystems. From LVMH’s aggressive pivot into high-end hospitality to Dior’s architectural floral … Read more

The Summer’s Secret Whispers: An Analysis of France’s Luxury Renaissance

Paris in the heart of summer is a city of gilded whispers. The air, heavy with the scent of linden trees and the echo of couture shows, holds secrets of a new era. This past month, from the quiet corridors of the Hôtel particulier to the bustling ateliers, the narrative of French luxury has been … Read more