It is the very first time such a subscription service is being offered by an independent luxury watch brand. It allows
watch enthusiasts to enjoy first and decide later which Breitling timepiece they truly desire.
Breitling Introduces #BreitlingSelect, an Innovative Watch Subscription Program.
#BreitlingSelect offers subscribers the opportunity to try up to three Breitling watches consecutively within a 12-
month period, based on their selection from a dedicated portfolio of watches. They’ll have the opportunity to
purchase one of the three high-end watches as part of a special offer. After registering on www.breitling.com and signing a 12-month contract, participants will pay a one-time subscription fee of USD 450 and subsequently make a monthly payment of USD 129. At that point, they’ll be ready to choose their first watch, which will soon be delivered to their home.
“This program is a natural extension of our ambitious digital strategy, most visible through our thriving e-commerce
and our new blockchain-enabled digital passport. Both reset the way we engage with our clients. This is not only a
substantial innovation in the watch industry, but also a demonstration of Breitling’s inclusive luxury approach.” –
Georges Kern, Breitling’s CEO.
“Simply expressed, #BreitlingSelect gives the choice to our clients through an exemplary digital experience. Once again, we uniquely leverage our digital properties to bring additional benefits to experiencing Breitling and its iconic watches.” – Breitling’s Chief Digital and Technology Officer, Antonio Carriero.
When subscribing to #BreitlingSelect, customers will be able to choose their favorite first watch from the #BreitlingSelect collection, including some of the brand’s bestsellers. The watches come from a selected, dedicated assortment of fully refurbished watches to ensure the full experience of Breitling’s high-quality products. Over the subscription period, subscribers will then be able to select two more watches consecutively to wear for a certain period of time.
When a client decides to purchase one of the Breitling watches from the #BreitlingSelect collection that he or she has had a chance to try, Breitling will make a special purchasing offer reflecting the Squad Points that have been accumulated over the course of the subscription period. It’s the perfect opportunity for a Breitling fan to give a permanent home to a fine wristwatch.