Louis Vuitton has long been associated with the world’s most coveted trophies, and with iconic partnership with NBA the legacy continues – victory does indeed travel in Louis Vuitton!
Louis Vuitton and the National Basketball Association (NBA) announced a multiyear partnership that makes the luxury French Maison the first official Trophy Travel Case provider of the NBA. The creative partnership marks Louis Vuitton’s first and only partnership with a North American sports league.
The announcement was made ahead of The NBA Paris Game 2020 Presented by beIN SPORTS, which will feature the Charlotte Hornets and Milwaukee Bucks playing the first-ever regular-season NBA game in France on Friday, Jan. 24 at the AccorHotels Arena.
Louis Vuitton’s trunk for NBA is coated in the luxury house’s emblematic Monogram canvas and fitted with traditional brass fixtures. The bespoke case hand-crafted in the historic Asnières workshop on the outskirts of Paris will house and display The Larry O’Brien Trophy that is presented annually in June to the NBA team that wins The Finals.
“Louis Vuitton and the NBA are both icons and leaders in their respective fields, and the joining of the two promises exciting and surprising moments, forging historic memories together,” said Louis Vuitton Chairman and CEO Michael Burke.
The NBA and Louis Vuitton will also work together to co-author compelling stories regarding one of sport’s most symbolic trophies and its unique travel companion. As part of the expansive partnership with the NBA, Louis Vuitton will create an annual limited-edition capsule collection, with details to be announced at a later date.
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in nearly 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents.