Tag: NBA
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NBA x Tiffany & Co. unveiled reimagined trophies for the NBA postseason
NBA Introduces New Lineup of Postseason Hardware Featuring an Evolution of The Larry O’Brien Trophy. The National Basketball Association (NBA) unveiled a lineup of reimagined trophies for the NBA postseason, including an evolution of the Larry O’Brien Trophy, awarded annually to the NBA champions. The six trophies, designed in collaboration with artist Victor Solomon and…
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Jordan Brand is releasing the original playoff colorway of the Air Jordan XII in its OG specs
With Jordan Brand’s Spring Retros, History and Innovation Go Hand in Hand. In 2022, the Air Jordan XII will celebrate its 25th anniversary. Fans of the Jordan brand can instantly think of the silhouette’s defining moment: Game 5 of the finals, when a 103-degree fever couldn’t stop Jordan from tallying 38-7-5. To celebrate the…
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Greatness is earned, not inherited: All-Star Team United in New Greatness Under Pressure
Moët & Chandon champagne house taps Carmelo Anthony, Sue Bird, Jason of Beverly Hills, and Don C. to celebrate the journey to greatness just in time for the 2021 NBA Playoffs. Each luminary partner was selected for their unique representation of Greatness Under Pressure. Created in partnership with Portland-based independent creative agency, KAMP GRIZZLY,…
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NBA and luxury lifestyle brand team up for the All-Star Game and unisex outerwear capsule
Lifestyle brand Canada Goose announced a multiyear partnership with the National Basketball Association (NBA) that makes Canada Goose a Proud Outerwear Partner of NBA All-Star. In support of the partnership and timed to the NBA’s annual All-Star celebration, Canada Goose will develop an exclusive design collaboration each year for players and fans alike. This…
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Never Stop. Never Settle: National Basketball Association announces first global spirits partner
The world leader in premium spirits, Hennessy embarked on a conquest of new territories with its exceptional cognac at the end of the 18th century, beginning with the United States. Now the relationship between French cognac and the United States has elevated to an exciting new level with the announcement that Hennessy has become…
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The joining of Louis Vuitton and the National Basketball Association promises surprising moments
Louis Vuitton has long been associated with the world’s most coveted trophies, and with iconic partnership with NBA the legacy continues – victory does indeed travel in Louis Vuitton! Louis Vuitton and the National Basketball Association (NBA) announced a multiyear partnership that makes the luxury French Maison the first official Trophy Travel Case provider…