Lifestyle brand Canada Goose announced a multiyear partnership with the National Basketball Association (NBA) that makes Canada Goose a Proud Outerwear Partner of NBA All-Star. In support of the partnership and timed to the NBA’s annual All-Star celebration, Canada Goose will develop an exclusive design collaboration each year for players and fans alike. This year’s design partner is Los Angeles-based brand, RHUDE, known for balancing luxury techniques with streetwear elements.
This Canada Goose and NBA partnership is an expansion of Canada Goose’s activation during NBA All-Star 2016 in
its hometown of Toronto, where the company created limited edition co-branded parkas for both NBA All-Star teams.
The inaugural year of the partnership will launch with the Play in the Open challenge, born from Canada Goose’s Live in the Open ethos – the brand’s invitation to express oneself freely and without judgement. The Play in the Open challenge will launch on TikTok on March 4 with a Tip Off Crew performing their best basketball trick. The Tip Off Crew, including RHUDE’s Founder, Rhuigi Villaseñor, and NBA center James Wiseman, will challenge followers to join in with their best spin, dunk or dribble and challenge three people to do the same – all in the spirit of coming together while staying apart.
The Canada Goose & NBA Collection with RHUDE is a four-piece unisex outerwear capsule designed for the
elements and built for year-round use. Canada Goose is inspired by its archives, and each style reflects its heritage,
including quilting, patches, bold branding and vintage washed colours and prints, all with distinct design cues from
The collaboration’s pinnacle piece is the Freestyle Vest, a layering necessity fit for shoulder seasons, transitional
temperatures, and premier protection. Freestyle Vests from this year’s Canada Goose & NBA Collection with RHUDE
will be made available to all 2021 NBA All-Star participants.
The Portage Jacket, a relaxed-fit trench coat, is sought-after for its versatility and convertible length, easily
customizable via snap closures. The capsule’s two parkas are Canada Goose’s classics – the Chilliwack Bomber and
Macmillan Parka. The Chilliwack is known for its durability, warmth and mobility, while the Macmillan provides
fundamental protection for active city living. Each style is exclusively finished off with the Canada Goose disc, NBA
logo and RHUDE patch.