The Convertible Snow Mantra: Angel Chen reimagines iconic Canada Goose styles

 

Male and female avatars wearing Canada Goose Convertible Snow Mantra for Angel Chen in Fortune Red and Northstar White; @Canada Goose

This collection represents the transition from winter in Canada to spring in China.
Canada Goose launches its first-ever capsule collection, created in partnership with guest designer, Angel Chen.

Over the years, Canada Goose, a lifestyle brand and a leading manufacturer of performance luxury apparel, have worked with some of the world’s best. This season, the brand introduces a new type of partnership with Angel Chen, its first ever guest designer. The garments are designed to be layered, mixed, matched and transformed for a truly distinctive style, as well as provides custom warmth and protection no matter the conditions.

With her experimental approach to design and colour, coupled with a fusion of Eastern and Western aesthetics, Angel Chen is one of fashion’s brightest young talents. Through her fashion design language, she brings Eastern elements and traditional techniques to life, creating a contemporary collection without boundaries between countries, age and gender.

Female avatar wearing @Canada Goose Cropped Snow Mantra for Angel Chen in Plum Blossom; @Canada Goose

Angel Chen reimagines iconic Canada Goose styles into a thirteen-piece collection for both women and men.

“Our brief is to reinterpret and reimagine our core design DNA through their eyes. Angel has done just that, putting her signature spin on our most iconic products.” – Woody Blackford, EVP Product at Canada Goose.

Initially revealed during Shanghai Fashion Week in October 2020, the exclusive thirteen-piece collection for women and men follows the transformational journey of the  garments from winter in Canada to spring in China, showcasing the evolution of Canada Goose’s most iconic parka: the Snow Mantra. Putting her signature twist on the brand’s most comprehensive offering in outerwear, Angel Chen creates two distinctive pieces within the collection: the Women’s Cropped Snow Mantra Parka for Angel Chen, which can be worn upside down for a discerning look and the Men’s Convertible Snow Mantra for Angel Chen, which can be worn four ways by experimenting with the removable lower half, sleeves and hood.

Male and female avatars wearing Canada Goose Convertible Snow Mantra for Angel Chen in Fortune Red and Northstar White; @Canada Goose

“Canada Goose is iconic, the reference for outerwear in the world, and it was so exciting to work with their heritage pieces, reinterpreting them through a new lens for this collection,” said designer Angel Chen. “Visiting the brand’s headquarters and touring their archival collections was so inspiring! This collection represents the transition from winter in Canada to spring in China. It is a dream watching it come to life through my eyes on the runway to seeing it uniquely styled in the city.”

This collection leverages Canada Goose fabrics and technologies, which were developed for the harshest weather conditions and proven in the field for decades by scientists, arctic workers and explorers. Angel Chen interprets the brand through her unique perspective, not only through modern silhouettes but also with vibrant colours. Unique colourways, including a bold new red and two new shades of pink, are included to further honour Angel’s culture and heritage. This collection further extends into Lightweight Down, Windwear, Rainwear, Knitwear and Accessories categories.

With digital-first innovation at the forefront, Canada Goose and Angel Chen are bringing this campaign to life through both augmented reality (AR) and Computer-Generated Imagery (CGI). Canada Goose is also incorporating an augmented reality (AR) experience to its store windows globally. Starting at the end of January, guests can unlock natural elements, such as blooming flowers by pointing their camera at a QR code on the window. This AR experience will also unveil product features and buying options through hotspots available on the screen.

Convertible Snow Mantra for Angel Chen, Cropped Snow Mantra for Angel Chen; @Canada Goose