Tag: Basketball
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Hennessy Steps Onto The Basketball Court
Hennessy Takes the Court: A Slam Dunk at Selfridges London. From August 12 to September 1, 2024, Selfridges London is transformed into a basketball lover’s paradise, courtesy of Hennessy. The iconic cognac brand has teamed up with the NBA to bring the excitement of the game to The Corner Shop, where fashion, sports, and spirits…
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Everything that comes out of his mind is a masterpiece. The new AIKON Tide Benzilla make no exception
The new AIKON Tide Benzilla exploits the use of colour to the max. Maurice Lacroix, Swiss luxury watchmaker based in the Canton of Jura and headquartered in Zurich, continues to spread the word about its ground-breaking watch, the AIKON Tide, releasing a new variant created in conjunction with Thai artist and ML Crew member, Benzilla.…
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NBA x Tiffany & Co. unveiled reimagined trophies for the NBA postseason
NBA Introduces New Lineup of Postseason Hardware Featuring an Evolution of The Larry O’Brien Trophy. The National Basketball Association (NBA) unveiled a lineup of reimagined trophies for the NBA postseason, including an evolution of the Larry O’Brien Trophy, awarded annually to the NBA champions. The six trophies, designed in collaboration with artist Victor Solomon and…
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Epic Reebok x adidas Damenosis Collaboration
“Damenosis” collaboration drops with two narrative footwear models: Reebok’s Shaqnosis and adidas’ Dame 7 EXPLY “Damenosis”. Following the brother brands’ summer 2020 hoops collaboration that brought together legendary guards Allen Iverson and James Harden, Reebok and adidas basketball have partnered once again, this time to honor icons Shaquille O’Neal and Damian Lillard, two basketball…
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Greatness is earned, not inherited: All-Star Team United in New Greatness Under Pressure
Moët & Chandon champagne house taps Carmelo Anthony, Sue Bird, Jason of Beverly Hills, and Don C. to celebrate the journey to greatness just in time for the 2021 NBA Playoffs. Each luminary partner was selected for their unique representation of Greatness Under Pressure. Created in partnership with Portland-based independent creative agency, KAMP GRIZZLY,…
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Gucci Introduces the Animal-free Demetra: A Luxury Bio-Based Material
New groundbreaking Demetra material is the result of Gucci’s desire to explore and innovate materials for the future. To mark Gucci’s first products made with Demetra luxury green material, three sneaker models – Gucci Basket, Gucci New Ace and Gucci Rhyton – have been introduced. Few games have had such an impact on street culture…