Described as one of Asia’s best-kept secrets, DECORTÉ skin care is widely popular for combining the ancient practice of Eastern Medicine with techno-innovation science. After years of leading the skincare industry in Asia, DECORTÉ is launched in UK. Currently available in Asia, North America and Italy, Selfridges will be the first U.K. entity to offer DECORTÉ. English supermodel Kate Moss serves as global brand ambassador and will be the face of DECORTÉ in her native England.
Kate Moss has been the face of DECORTÉ since 2015 and she has passionately lobbied for the products to become available in England. As an instant fan of the brand, she enthusiastically stated, “I can really see a difference in my skin since I started using DECORTÉ. These products are amazing – I want more!”
With over twelve years of product development and partnership with Nobel Prize winning laboratories, each DECORTÉ skincare formula includes Vi-Fusion – a radical new approach that works to holistically strengthen, regenerate and empower skin on multiple levels to unleash its natural life-force from within.
“I am so proud that Selfridges will be the first retailer to launch DECORTÉ in the U.K. We admire the brand for its future-gazing approach to skincare and colour innovation; DECORTÉ’s dynamic and expert collections will make it an unmissable addition to our Beauty Hall,” says Selfridges Director of Beauty, David Legrand. “With Kate Moss as brand ambassador, our customers will instantly feel a connection with DECORTÉ and will be excited to try and use her go-to products for the first time in the U.K.”
DECORTÉ cosmetics is part of the KOSÉ Corporation. KOSÉ has hundreds of registered patents and a portfolio of 36 brands that sell to multiple channels across Asia including department stores, specialty stores, drug stores and direct.