In retail’s future commerce will be a two-sided conversation. Retailers, armed with the most innovative technology, will be able to deeply understand their customers. And shoppers will glide through a frictionless purchase journey, with easy navigation and tailored recommendations.
Global luxury fashion online retailer Farfetch partners with Syte, one of the leading visual AI startups to power the new in- app visual search feature on iOS.
The technology that enables amazing customer experience – needs to be a retailer’s number one priority in order to differentiate and survive.
By updating the Farfetch app with this new “See it, Snap it, Shop it” feature, Farfetch hopes to empower their customers to interact with, and engage with, all of the day-to-day style inspiration they come across. Whether it’s a screenshot from social media, a photo of a friend’s envy-inducing closet, or a favorite blogger, there is a lot of style inspiration going untapped.
Once Syte’s camera button is live on an eCommerce site, shoppers can upload a photo of anything that inspires them and shop the most visually similar results from within that retailer’s inventory.
Ofer Fryman, Syte’s Co-founder and CEO explained that accuracy was key while building Syte’s visual search technology. “We have seen a direct correlation between accuracy and user satisfaction. If a user uploads their first image and finds exactly what they are looking for along with a selection of other similar items, they are immediately aware of the value and become loyal users of visual search. Technology like this has the potential to improve experience exponentially.”
Sara Wood, Farfetch VP Product said, “By implementing the visual search feature we want to offer customers more options for enhanced fashion discovery across all our touch points and our customers have responded really positively so far. Visual search is the ultimate connection between on and offline inspiration. By allowing our customers to show us what they are interested in we gain a deeper understanding of their needs, are able to inspire them with fashion based on what they are looking for, and enable a more personalised shopping experience.”