How do creative ideas come to a master perfumeur? Find out from Guerlain and Bvlgari Parfums



The Ways of the Perfumeur: Guerlain and Bvlgari Parfums give us a chance to learn more about how fragrances are made.

The world of perfume is as rich as it is complex, with a captivating aura that reflects the magnetic and evocative power of an inimitable scent… How do creative ideas come to a master perfumeur?

Guerlain and Bvlgari Parfums showcase savoir-faire and creativity with behind the scenes looks at how their fragrances are crafted.

Guerlain and Bvlgari Parfums thought this unprecedented period is a great time to look back at the origins of their exceptional perfume creations and also give people a chance to learn more about how fragrances are made. At the heart of these remarkable scents is the savoir-faire of the “noses”, the master perfumers of the two Maisons who draw on unbridled creativity…

Guerlain and Bvlgari Parfums are taking advantage of this hiatus to explore the origin stories of their fragrances and share some of the secrets behind how they are made.

Bvlgari Parfums invites people to learn more about the fundamental principles that shape the art of perfume-making with content that is both fun and educational. What are the major fragrance families? What do terms like top notes, heart and base notes mean? The storied Italian Maison lets everyone understand language might seem esoteric to non-specialists. Bvlgari Parfums also brings in master perfumers to explain some of the subtler points of their craft and talk about their creative process. A colorful journey of discovery into the heady world of perfumes, available on the Bvlgari Parfums Instagram page.

Why are raw synthetic ingredients essential in perfume making for Master Perfumer @morillas.alberto? From offering a wider variety of ingredients to adding the unmistakable signature of a perfume, synthetic ingredients are crucial in the creative process. Curious to learn more about scents? Dive into Bvlgari Parfums’ Olfactive Workshop in its Instagram Story Highlights.

Guerlain Les Routes du Parfumeur project

Maison Guerlain proposes another chapter in this discovery of perfumes through the eyes of its Master Perfumer, Thierry Wasser. In “Private Talk”, a series of videos posted on the Guerlain Instagram account, the Maison’s nose shares his vision of perfume, the singular skills needed to create a perfume and his sources of inspiration. The videos reveal the renowned perfumer’s distinctive personality, as well as insights into the fragrances and the characteristics that make each of them unique.

Guerlain then invites its community to join Thierry Wasser on his spellbinding journeys around the world in a series entitled “Les Routes du Parfumeur” as he seeks out new scents and raw materials to be used in the production of new fragrances. From the forests of Asia to Middle Eastern deserts, Thierry Wasser meets the growers of these exceptional ingredients who work in harmony with nature to nurture the most refined flowers for Guerlain. These Guerlain series offer fresh insights into the creations and invaluable savoir-faire behind each of the Maison’s fragrances.

From jewels to fragrances, #BvlgariParfums takes you on a colorful journey of precious ingredients. @bulgari parfums instagram