CES 2021: L’Oréal Water Saver – A new way to wash and care for your hair: one that saves water while improving upon luxury and efficiency.
This is how to reduce water usage with a sustainable hair care system.
L’Oréal Group unveiled its new “beauty tech” innovation at CES 2021: L’Oréal Water Saver, a sustainable haircare system for the salon and at-home beauty routine, developed with environmental innovation company Gjosa.
For generations, visiting the salon backbar for a hair wash has been a cherished beauty ritual—and with L’Oréal Water Saver, doing so we can save water. L’Oréal Water Saver reduces water usage by up to 80%. Its system transforms the traditional hair-washing experience by combining high-powered water-optimizing technology with specially designed haircare products from L’Oréal Professionnel and Kérastase that flow directly into the water stream.
This new Water Saver was created through a partnership between the L’Oréal Technology Incubator and the Swiss environmental innovation company Gjosa. The result is a first-of-its kind product that incorporates L’Oréal’s century-long legacy of formulation expertise with Gjosa’s core water-optimizing technology that applies the principle of fractioning used in rocket engines to water flows. Water droplets collide according to a defined direction and uniform distribution. This reduces their size and accelerates their speed, ensuring every drop of water is used in the hair washing and rinsing process while making shampoos, conditioners, and other hair and beauty treatments easier to rinse.
Breakthrough product features of the L’Oréal Water Saver device includes:
High water velocity and 80% water reduction compared to standard hair washing: the platform uses two liters per minute, compared to the household standard eight liters, and with no detectable difference in pressure.
Patented Cloud Cleansing—a brand-new haircare experience: by infusing specially designed, micronized hair care formulas directly into the water stream, L’Oréal Water Saver creates droplets that are 10 times smaller, for better absorption and faster rinsing.
Water and cost-saving data is tracked in an accompanying dashboard that provides salon owners with a history of hair treatments in addition to tracking reduction of water, energy and cost.
The L’Oréal Water Saver haircare experience is available now in select L’Oréal salons in New York and will be available in select salons in Paris starting February 2021; a global rollout will span 2021 and 2022. In the next few years, L’Oréal Water Saver is anticipated to be in thousands of salons, at which point it will have the potential for remarkable water savings – up to one billion gallons of water per year. A convenient at-home shower device will launch at a later date, announced the high-end beauty group.
More CES 2021 news from L’Oréal:
L’Oréal also announced the first consumer launch of its award-winning Perso technology. Introduced at CES 2020, Perso is a an AI powered at- home system that represents the ultimate in beauty personalization.
At CES 2021, L’Oréal launched Yves Saint Laurent Rouge Sur Mesure Powered by Perso, a first-of-its kind at-home device for personalized lipsticks. This sleek AI-powered device, originally developed by the L’Oréal Technology Incubator, utilizes color cartridge sets from YSL’s iconic universes of red, nude, orange or pink. Users of the Perso system can create thousands of bespoke shades of YSL’s Velvet Cream Matte Finish lipstick with a single touch.
A limited pre-sale of this breakthrough device, priced at $299, is available for registration on the luxury beauty brand’s website.