Create at-home personalized lipstick shades of the YSL Velvet Cream Matte Finish.
At CES 2021, L’Oréal announced the first consumer launch of its award-winning Perso technology. Introduced at CES 2020, Perso is a an AI-powered at-home system that represents the ultimate in beauty personalization.
Find out how artificial intelligence and the Internet of Things are helping to create thousands of personalized bespoke shades.
L’Oréal‘s new Yves Saint Laurent Rouge Sur Mesure Powered by Perso is a first-of-its kind at-home device for personalized lipsticks. This sleek AI-powered beauty device, originally developed by the L’Oréal Technology Incubator, utilizes color cartridge sets from YSL’s iconic universes of red, nude, orange or pink. Users of the Perso system can create thousands of bespoke shades of YSL’s Velvet Cream Matte Finish lipstick with a single touch.
Thanks to an app that can be installed on a phone or tablet, and by tapping into the endless potential of AI, users can explore and try on looks.
There are three ways to create the desired shade. The shade wheel will select an everyday shade and then easily will dial it up for an evening look.The shade match features will match a standout outfit or favorite accessory with a simple photo capture. The shade stylist is a proprietary algorithm infused with YSL’s color expertise, designed to recommend coordinating lip shades with any outfit.
For a personalized shade in just 3 steps the user must press to dispense the shade selected and apply with the accompanying brush. The lip color is dispensed in a perfectly portioned, single dose for an easy and clean application.
For on an on-the-go re-touch of the selected shade the beauty user will remove the compact. Finally, a tailored feed on the app will showcase personalized creations. Since providing advice is a fundamental aspect of the beauty expertise offered by YSL, users will also have access to a dynamic Discovery page, which shows trending shades within the Rouge Sur Mesure community, seasonally suggested shades, and exclusive beauty content.
A limited pre-sale of this breakthrough device, priced at $299, is available for registration at https://www.yslbeauty.com/rouge-sur-mesure for Spring 2021 delivery; a full launch will follow by end of 2021.