Fashion meets football: The 100% Made in Italy #YOOXSOCCERCOUTURE capsule by EA7 Emporio Armani.
With the most important football event kicking off in Rome soon, YOOX decided to dedicate a special collection to Italy, with EA7 Emporio Armani. YOOX and SEPP – Football Fashion, a magazine curated by Markus Ebner since 2002 – have collaborated again for #YOOXSOCCERCOUTURE to launch a capsule collection in partnership with EA7 Emporio Armani. The winning strike: a graphic that is a reminiscent of a football field.
#YOOXSOCCERCOUTURE was presented for the first time on the occasion of the Brazil world tournament in 2014
introducing designer names like MSGM or AMI interpreting the colors of their nationalities in a fan sweatshirt and it is now a recurrent initiative for every cup. Other fashion-forward brands who took to the field with YOOX and SEPP, through prints and unique designs range from JW Anderson to Dries Van Noten, Paul Smith to Marni, or even Vivienne Westwood.
For this occasion, YOOX and SEPP decided to elevate the inaugural match (June 11th, 2021) at Stadio Olimpico in
Rome, involving one of the most historical and renown names in fashion with EA7 Emporio Armani.
“It’s a pleasure for YOOX to work again with SEPP and have the opportunity to create a capsule collection with a brand like EA7. This important tournament and its Roman opening match scheduled originally for 2020 could be seen as a positive signal of hope and joy for the whole world, and a moment of pride for Italy” – Paolo Mascio, President of YOOX. Paolo Mascio, President of YOOX.