Sweden Creates the World’s Largest Open-Air Bar
Following the success of the 2019 Edible Country campaign is the launch of Drinkable Country – the largest, open-air, world-class bar led by internationally acclaimed team at Tjoget, and other leading Swedish beverage experts. Visitors can book a seat at more than 16 tables located in some of Sweden’s most beautiful natural landscapes for a chance to enjoy a selection of drinks and DIY recipes reflecting the country’s 100-million-acre natural pantry.
The world’s largest, outdoor, socially distanced bar is opening this summer in Swedish nature.
In Sweden, nature is everyone’s playground. It’s a place to linger – as long as you do not disturb or destroy it – thanks to the unique Allemansrätt – Swedens’s “freedom to roam.” With the Drinkable Country, Sweden invites everyone to experience their close-to-nature lifestyle over world-class food and drink.
In 2019, Sweden launched The Edible Country, the world’s largest DIY gourmet restaurant, with recipes developed by Guide Michelin-awarded chefs.
The concept, which until now, consisted only of food, is being expanded to include an incredible drinking experience.
Drinkable Country features a combination of ready-made beverages that reflect local nature and produce alongside drinks that visitors can mix themselves with ingredients found in the surroundings based on recipes provided by Sweden’s foremost beverage experts. When booking a Drinkable Country experience, guests will have the opportunity to explore the area with local guides while collecting and mixing the ingredients, and then enjoy the various drinks.
“The DIY recipes enable visitors to explore Swedish nature through world-class taste experiences,” says Jens Heed, Program Director Food Travel at Visit Sweden.”The country’s 100 million-acre pantry of fruit, berries, vegetables, and crystal-clear spring water is open to everyone. We call it the Drinkable Country – the world’s largest open-air bar.”
The recipes have been developed in collaboration with four different beverage experts, each of whom has been given the responsibility to represent different regions in Sweden. Rebecka Lithander represents southern Sweden. Lithander has experience from the two-Michelin-star restaurant Daniel Berlin, where she raised the non-alcohol drink packages to the same high level as the food. The tables on the west coast are represented by Bar Bruno, a local gem of a cocktail bar; while on the east coast, it is the world-famous bar Tjoget that will compose the drink menu. Emil Åreng, a nationally and internationally acclaimed bartender and author of the world’s best cocktail book in 2016, represents the northern part of Sweden.
“It is a thirst-quenching journey through Swedish nature that is a completely new and fascinating way to experience cocktails and to discover the country and its natural environment,” says Leo Lahti, Bar Manager at Tjoget.