Creating infinity: The worlds of Louis Vuitton and Yayoi Kusama collide once again.
From humble beginnings in rural Japan to internationally renowned artist, Japanese avant-garde rtist Yayoi Kusama determinedly transformed her own life, spinning enchantment from the power of her art. Totally unclassifiable, she has emerged as the most influential living female artist today.
For the second time, Louis Vuitton has invited the preeminent Japanese artist to a new creative encounter, reawakening, evolving and expanding on the pioneering initial exchange. The launch of the 2023 Yayoi Kusama x Louis Vuitton collection is celebrated with a campaign starring internationally renowned supermodels Bella Hadid, Gisele Bundchen, Fei-Fei Sun, Natalia Vodianova, Dylan Wang, Anok Yai, Karlie Kloss, Malick Bodian, Christy Turlington, He Cong, Rianne Van Rompaey, Liya Kebede, Parker Van Noord, and Devon Aoki.
Louis Vuitton is reinterpreting the luxury brand’s iconic pieces with the artist’s signature motifs – the hallucinatory painted dots.
Inspired by a hand-painted Monogram trunk by Kusama from the first collaboration, the motif represents the bond between the artist and Louis Vuitton. The dots in the collection use a technique that gives the pattern a realistic hand-painted effect.
“I am determined to create a Kusama world, which no one has ever done and trodden into,” – Yayoi Kusama.
Blending the creativity of Yayoi Kusama and the savoir-faire of Louis Vuitton, the new collection reinterprets the Maison’s iconic pieces, infused with the artist’s signature motifs. Celebrating art, audacity, and craftsmanship, Kusama’s painted dots, metal dots, infinity dots, and psychedelic flower enliven the universe of Louis Vuitton.
Showcasing Louis Vuitton’s savoir-faire, an innovative serigraphy technique reproduces Kusama’s brushstrokes, giving a strikingly realistic hand-painted 3D effect. Applied by hand, one-by-one, various sized metal half spheres enliven a selection of pieces in the collection with a stunning silver mirror effect.
Louis Vuitton also created special Instagram filters to see the world through Kusama’s eyes thanks to social filters inspired by artist’s signature motifs.
Joining the line up of Louis Vuitton’s ambassadors for this new collection is Chinese actor Dylan Wang, who stars in the video debuting the latest collaboration line. According to Jing Daily, the French luxury powerhouse snapped up the Chinese star with the announcement coming just several days before Maybelline also announced Wang as its new China ambassador.
Since severing their ties with disgraced star Kris Wu in 2021, Louis Vuitton announced Chinese boy idol band TNT (Teens in Times) as ambassadors last June, alongside Chinese Olympic champion snowboarder Su Yiming. With the addition of Wang, China’s actor du jour, the brand is effectively doubling down on its menswear market in China with a promising young Gen Z talent, notes Jing Daily.