Forget the It-Bag: Maxime Frédéric is Dropping the It-Chocolate at Louis Vuitton

This spring, Easter in Manhattan has officially traded its fuzzy bunny ears for a set of hand-stitched leather handles. Starting March 13, the fourth-floor chocolate boutique inside Louis Vuitton’s 57th Street flagship—currently a sprawling, temporary “library” of luxury while the permanent Fifth Avenue home undergoes its facelift—becomes the epicenter of haute gastronomy. This isn’t just … Read more

Why Chanel, Louis Vuitton, and Bentley are betting on Gakpo, Edebiri and A$AP Rocky

In the high-stakes theater of global luxury, the final months of 2025 have witnessed a masterclass in strategic casting. Major houses are moving beyond mere “celebrity” to find partners whose personal narratives—be it in sport, cinema, or music—perfectly mirror the brand’s own evolving heritage. Here is an analysis of the year’s most significant appointments and … Read more

Louis Vuitton Launching Its First-Ever Beauty Division with Dame Pat McGrath

The gilded gates of luxury are swinging open once again, this time to welcome Louis Vuitton into the realm of high-end makeup. The French fashion powerhouse has announced the launch of its first-ever beauty collection, La Beauté Louis Vuitton, set to debut in Fall 2025. And in a move that feels as inevitable as it … Read more

From Sketches to Stoppers: Frank Gehry’s Wild Ride with Louis Vuitton

Louis Vuitton is at it again, showing that they’re not just about trunks and monograms but about shaping the art, fashion, and architectural worlds one monumental collaboration at a time. The brand’s latest triumph? Taking over Art Basel Paris with a bespoke installation by none other than Frank Gehry, the 95-year-old architect who’s basically one … Read more

Hermès and Louis Vuitton: The Crystal Balls of Economic Trends (and Why the Middle Class Keeps Them Spinning)

It’s no secret that luxury brands like Hermès and Louis Vuitton make a killing selling extravagant handbags, $1,200 sneakers, and accessories with price tags that make the average person gasp. But did you know that these high-end labels can also predict economic trends? Yes, those iconic monogrammed Louis Vuitton bags and Birkin handbags may be … Read more

Time Flies in Fashion: Ghesquière’s 10-Year Louis Vuitton Reign

Nicolas Ghesquière celebrates 10 years of creativity with Louis Vuitton Women’s Fall-Winter 2024 show To mark his 10th anniversary at Louis Vuitton, Nicolas Ghesquière unveils the Women’s Fall-Winter 2024 Collection within a futuristic, chandelier-adorned glasshouse set designed once again by renowned artist Philippe Parreno in collaboration with production designer James Chinlund, at the Cour Carrée … Read more