Clé de Peau Beauté and UNICEF Join Together to Benefit 5.7 Million Girls through Education, Employment, and Empowerment Programs with Partnership Renewal.
Clé de Peau Beauté x UNICEF to tackle the root causes of gender inequality
Luxury skincare brand announced the world’s largest private sector contribution to UNICEF‘s Gender Equality Program.
The luxury skincare brand Clé de Peau Beauté has pledged $8.7 million to support UNICEF‘s Gender Equality Program, specifically the Skills4Girls program. The aim of the partnership is to address gender inequality with a focus on STEM education, employment, and empowerment programs for girls. The partnership aims to reach 5.7 million more girls globally over the next three years and provide them with the necessary tools and resources to develop their skills and fulfill their potential.
The funding will also help to create more equitable access to STEM opportunities and improve representation and leadership of women within the STEM disciplines worldwide.
The partnership will be funded through the brand’s Cause-Related Marketing Campaign, with $3 from every purchase of The Serum donated to UNICEF’s programs globally. The partnership between Clé de Peau Beauté and UNICEF has already benefited over 3.5 million girls, and this extension of the partnership will continue driving positive change by empowering girls worldwide.
While the donation by Clé de Peau Beauté to UNICEF’s Gender Equality Program is a philanthropic initiative that aims to address gender inequality and provide girls with the necessary tools to develop their skills, it is also a part of the brand’s Cause-Related Marketing Campaign. The campaign involves donating $3 from every purchase of The Serum to UNICEF, and this funding will continue the life-changing work of the program.
“Across the world, 1 in 4 girls aged 15-19 is out of education, training or employment compared to less than 1 in 10 boys of the same age. Investment in their education and development has never been more crucial, as they are the leaders of the future. Global challenges need global solutions and partnerships are critical to helping us to create change. We are delighted to be partnering with Clé de Peau Beauté for another three years to continue supporting the next generation of girls to access education and learning opportunities, to help build their skills and support them with training and job opportunities.” – Carla Haddad Mardini, UNICEF’s Director of Private Sector Fundraising and Partnerships.
The Serum is available in store and online. Until 31st December 2023, Clé de Peau Beauté will donate US$3 from every purchase of The Serum to UNICEF with a minimum guarantee of US$2.9 million.
While the donation is undoubtedly a positive contribution to the cause, it is not possible to determine the exact impact on the marketing of the Clé de Peau Beauté brand. However, it is worth noting that many consumers today are interested in supporting socially responsible companies that give back to the community, so the brand’s philanthropic efforts could potentially increase its appeal to consumers who value such initiatives.