Spa, Adventure Options, Accessibility to Nature and Health Food – top activities looked for when booking wellness travel. Study.
We are no longer just want to consume. We want to improve our wellbeing through travel consumption.
Wellness travel is one of the most dynamic segments of the travel industry. According to the Global Wellness Institute, the Wellness Tourism industry is valued at $639 billion with a projected 6.5% annual growth rate. This projected growth rate is more than twice the total tourism industry overall (3.2%) and is the fastest growing segment of the $4.2 trillion Wellness Marketplace.
Luxury wellness travelers get their wellness inspiration from social media and online media, more than double the traditional resources such as TV, print and travel agents, says a recent luxury wellness travel study published by MVI Marketing. The higher the income of respondents, the more likely they were to use travel agents for trip ideas, says the quantitative research study completed by nearly 1,200 male and female respondents in the USA, between 25 and 50 years of age, who had household incomes of $75,000 and above, and have recently traveled and/or plan to travel within the next year.
Results showed that 60% of individuals surveyed by MVI think it’s important for venues and destinations to offer wellness options for both pleasure and business travelers. 50% of respondents plan to incorporate wellness/self-care as part of their next trip.
While meditation was the #1 wellness trend that wellness travelers were eager to try, CBD products came in second, demonstrating how quickly the product is infiltrating the marketplace. Over 70% of respondents will travel with their significant other and most plan to take a full week for their wellness travel.
Over 70% of respondents preferred a self-guided schedule over a planned schedule.
The top five most popular spa resort brand choices from the respondents in this study were Hilton, Four Seasons, Marriott International, Hyatt and Ritz Carlton.
Providing insight into consumer purchasing habits, 94% of respondents said they were likely to purchase a luxury item during a wellness trip. These products range from new healthcare products to location-specific items to jewelry and branded clothing.
Spa services were ranked highest by respondents asked to list their top 3 reasons for taking a wellness vacation. Adventure options and Accessibility to Nature were ranked 2nd and 3rd and significantly outperformed other rankings such as health, fitness, and creative activities.
A stay of at least 5-6 days appeals to most respondents going on a wellness vacation. Males were more likely than females to prefer a week or longer and those making $200,000+ were also more likely to prefer a week or longer.
The recent Global Wellness Summit (GWS) brought together leaders from the medical, travel, spa, beauty, fitness, nutrition, technology, financial and architecture worlds to debate where wellness is headed. From the rise of a “dying well” movement and wellness remaking the fashion industry to “meditation going plural” and scent playing a more dramatic role in our emotional health.
Here are some of the 2019 Global Wellness Trends as presented at 2019 Global Wellness Summit:
#. Well Fashion – Way Beyond Athleisure
A new era of sustainable, ethical, intelligent, healing, more inclusive and meaningful clothing is on the rise.
#. Wellness Takes on Overtourism
Worldwide, more than 1.3 billion people travel internationally annually, up from 500 million trips in 1995. The problem is, they all want to see the Mona Lisa.
#. Meditation Goes Plural
No more singular, generic “meditation.” People will get clearer about the core meditation types and their unique brainimpacts—just as this explosive market will bloom into many varieties.
#. Prescribing Nature
There is enough science about the health benefits of nature to get the attention of the medical profession. Nature as medicine.
#. MediScent: Fragrance Gets a Wellness Makeover
A new understanding of scent’s crucial role in our physical and emotional wellbeing is transforming how we think about, nurture, and use our sense of smell.
#. China – Uncovering the Wealth in Wellness
China’s unprecedented economic growth, political influence and technological advances have transformed the country into a global powerhouse. Given the size of the market and its growing middle class, China’s influence is now impacting the global wellness industry.
#. Nutrition Gets Very Personalized
Diet confusion, new tech and the “power of me” propel personalized nutrition into mainstream
#. Dying Well
It’s called the “death positive” movement, and everything around dying is getting radically rethought—from making the experience more humane to mourning and funerals getting reimagined to people actively exploring death as part of a mentally healthy life. Read more about the surprising 2019/2020 wellness & health trends here.