Kenzo has teamed up with WWF to support wild tigers. The new Kenzo x WWF capsule collection is dedicated exclusively to the big cats.
Wild tigers perfectly embody the founding principles behind the Kenzo brand – energy, power, nature as a key source of inspiration and the dynamic “Jungle Jap” spirit. Unfortunately, these beautiful big cats are in danger of extinction. From a population of around 100,000 a century ago, wild tiger numbers were down to just 3,200 in 2010. Efforts made since then have begun to produce promising results, driving up the number of tigers living in the wild to an estimated 3,900 in 2016.
In 2010 all 13 tiger range governments came together for the first time at the St Petersburg Summit where they committed to double the number of wild tigers by 2022, the next Chinese Year of the Tiger. WWF played a critical role in creating a shared vision for tiger conservation by committing to the same goal.
Kenzo is partnering with the World Wide Fund for Nature (WWF) to support “Tx2”, the global commitment to protect the world’s wild tigers and double their numbers by the end of 2022. As part of the partnership, Kenzo has launched a capsule collection dedicated exclusively to the big cats that serve as the brand’s mascot. For each item sold, Kenzo will donate $10 to WWF to contribute toward achieving the Tx2 goal.
By working closely with governments, communities and conservation partners, the Tx2 initiative aims to double the number of tigers in the wild by 2022, the next Chinese Year of the Tiger.
“Tiger populations are now increasing in some of the countries with the most wild tigers: India, Nepal, Bhutan and Russia,” said
tigers.panda.org. “They are also increasing in China. An enormous and rare conservation success never before achieved in tiger conservation. This success has been partly achieved due to the political support, funding, collaboration and innovation given to tigers by the inspirational TX2 goal. Doubling wild tigers is possible, but only with the full commitment from governments, businesses, conservation partners and communities.”
As part of its partnership with WWF, Kenzo has released a tiger-themed capsule collection. All items in the collection – T-shirts, sweatshirts, dresses and more – are made from 100% organic cotton certified to Global Organic Textile Standard (GOTS). For every item sold, Kenzo will donate $10 to WWF’s Tx2 program. The collection will be available from September 23.
This partnership to protect tigers is part of a broader alliance between Kenzo and WWF aimed at improving the sustainability of the brand’s cotton supply chain and minimizing its impact on freshwater ecosystems.