Tennis fans don’t need to fall down a rabbit hole to experience ‘Tennis in Wonderland.’
IHG Hotels & Resorts created an epic tennis installation inside a room at the Kimpton Hotel Eventi in New York City. As the official hotel sponsor of the US Open, IHG is inviting guests and tennis enthusiasts to the whimsical space to celebrate the spirit and enduring fanfare of the 140-year-old tournament.
IHG will be surprising and delighting guests on social media, giving them a chance to spend time in the room. Every detail and room accent has been transformed into a sports-inspired design, from a tennis racket-chandelier to tennis ball furniture and larger-than-life 3D wall art.
IHG is inviting guests to the room, where an Epic ambassador will deliver snacks and specialty cocktails, as they watch the match, hang out with friends, and take some Insta-worthy photos. It’s an entirely unique match-day experience that captures the energy and excitement of the US Open.
“The ‘Tennis in Wonderland’ installation is IHG’s creative way of bringing together sports, art, design and hospitality – all elements that resonate with the passion points of our company and enable us to create moments in people’s lives they will never forget. We wanted this room to reflect how we approach innovation and design across our portfolio of brands, and we’re thrilled that we can give our biggest tennis fans a memorable experience through our partnership with the USTA.” – Brian McGuinness, Senior Vice President, Global Guest Experience, IHG Hotels & Resorts.
In 2019, IHG Hotels & Resorts, and the United States Tennis Association (USTA), announced its multi-year partnership, naming IHG as the official hotel and hotel loyalty partner for the US Open Tennis Championships.
The 2021 US Open Tennis Championship will run until September 12 at the Billie Jean King National Tennis Center in Flushing, New York.