Tamara Mellon, the Jimmy Choo co-founder, is starting over with Leave Him On Red

Tamara Mellon Launches Leave Him On Red Collection.

Tamara Mellon co-founded Jimmy Choo in 1996 and 20 years later, she is still obsessed with shoes but not the traditional way of doing things, as the British fashion designer, businesswoman, and magazine editor says.

“So I’m starting over. This is my reboot (pun intended). I’m redefining luxury and doing what I do best: designing shoes and breaking rules,” said Tamara Mellon about her passion for shoes and the new brand Tamara Mellon. The new women’s luxury footwear brand launched its Leave Him On Red collection featuring La La Anthony, Angie Harmon and Denise Vasi.

Tamara Mellon’s collection is a play on the term leave him on read, inspired by the Cardi B song, “I Do,” from Invasion of Privacy, a phrase for when you stop responding to someone’s messages. It features three actresses, La La Anthony, Angie Harmon and Denise Vasi. Each of the women shares personal leave him on read stories while wearing shoes from the Leave Him On Red collection. The edition includes three new red sandals (Ombre ($475), Prism ($795), and Hue ($425), and each one comes with a red Smith & Cult nail polish appropriately named Leave Him On Red.

“I’ve been around the block (more than once, in killer heels). I know what women need, and want. My shoes are designed by and for women. They’re for leaning in, climbing ladders, shattering ceilings, walking out, school drop offs, making an entrance, and re-writing rules. If you love something, we want to know. If you feel we can do better, we really want to know,” Mellon explains her high-end brand’s philosophy.

“If you read between the lines, or lack thereof, to leave someone on read is about much more than not texting back,” Mellon says. “It means knowing your worth enough to be able to recognize when someone else doesn’t, and having the strength to move forward without them. This campaign recognizes confident and fearless women who’ve demonstrated this in their personal lives and careers.”

In addition to sharing their personal leave him on read stories, the women explained how they’d define the term in their own words. Their candid answers include:

“Leave her, him, anyone on read means you’re just not f**king with them at that moment. You’re just not vibing with them or you just don’t feel they deserve your time or response.” – La La Anthony.

“It’s about self-respect— knowing that no matter what, we are all special, unique, and precious. We are all worth something. We have value, and we deserve to be treated that way.” – Angie Harmon.

“It means slimming down the guest list, so to speak. It means don’t do that, it’s not appropriate, I don’t stand for that. It means no. No thank you.” – Denise Vasi.