Gisele and Baz Luhrmann lined up for Chanel N°5.
The Brazilian beauty Gisele Bündchen, the highest-paid model in the world since 2004, is the next muse for Chanel N°5 fragrance. Choosed for her “natural and modern femininity”, Gisele joins a famous line of Chanel N°5 ambassadors, including Brad Pitt, Nicole Kidman, Audrey Tautou, and Marilyn Monroe.
Australian Film director Baz Luhrmann (Strictly Ballroom, Romeo + Juliet, Moulin Rouge, Australia, The Great Gatsby) was brought in to conceive and direct a new film, as he did in 2006 for the advertising campaign featuring Nicole Kidman. Ridley Scott, Luc Besson and Jean- Pierre Jeunet are some of the famous directors who have worked with Chanel.
Gisele has been the face of Chanel’s Les Beiges makeup line since 2013, and is also a goodwill ambassador for the United Nations Environment Programme.
Chanel No.5 was the first perfume launched by French couturier Gabrielle “Coco” Chanel and the most famous commercial perfume of the planet.
Gisele and Baz Luhrmann campaign for French fashion house will be unveiled at the end of 2014.
Meanwhile, Chanel announced an “Ephemeral Boutique‘ in Aspen, Colorado, one of the world’s most famous mountain resorts. The French luxury label opened a pop-up store located at Casa Tua in Aspen. The boutique will be open to the public through July 6.