Lady Gaga invites you to enter her champagne Queendom


Lady Gaga for Dom Pérignon luxury champagne house; © Dom Pérignon; advertising campaign by Nick Knight

Lady Gaga launches limited-edition Dom Pérignon bottles and a sculpture.

Dom Pérignon x Lady Gaga open the gates to Queendom. In this world, Lady Gaga reigns as a spectacularly radiant
queen with Dom Pérignon by her side, a symbol of shared inspiration.

Dom Pérignon has unveiled an exciting collaboration with Lady Gaga. The high-end champagne house and the multi-talented artist come together to celebrate creative freedom. According to Dom Pérignon, freedom is “a force to share and be shared, a force to open up new horizons. A radical declaration of freedom, this collaboration aims to be a source of inspiration, power and force.”

Starting April 6, in the shape of an artistic project comprising an advertising campaign by Nick Knight, limited-edition bottles and a sculpture designed by Lady Gaga… Emerges an invitation to enter the shared universe of two iconic creators.

Because Dom Pérignon wholeheartedly embraces the causes of the artists it collaborates with, this alliance will empower meaningful support for Lady Gaga’s Born This Way Foundation.

Dom Pérignon Rosé caught Lady Gaga’s attention, making this cuvée the perfect vessel for the collaboration. The meeting gave birth to the Queendom imagined by Nick Knight, a creative world of spectacular exuberance and

Lady Gaga for Dom Pérignon luxury champagne house; © Dom Pérignon; advertising campaign by Nick Knight

An object of design, Lady Gaga has created in collaboration with Nicola Formichetti an enthralling sculpture with a magnetic dress.

This first creation is a harbinger of new adventures in the wondrous world of Dom Pérignon and Lady Gaga. Over the next two years they will announce further outcomes of their collaboration. This project is the beginning of a story that is far from over.

Dom Pérignon sees champagne as an act of creation that inspires emotions and elevates people and moments. Each
vintage pursues a quest for an aesthetic ideal to create and reveal the harmony of an ever-changing nature and climate. This creative purpose dates back to the 17th century, the heritage of Dom Pierre Pérignon, the Benedictine monk who gave the Maison its name. Dom Pérignon bears witness to a single year and never compromises, choosing not to declare a vintage when the year falls short of its creative ideal.

Lady Gaga is always at the heart of an exuberant creative universe. With her avant-garde creativity and her bold, powerful voice, she is an advocate for the LGBT+ community and has joined the fight against the pandemic, remaining at the forefront through her Born This Way Foundation. This multifaceted artist reinvents herself again and again, pursuing her desires and commitments.

This collaboration was totally natural for the storied champagne maker.

“Lady Gaga and Dom Pérignon are brought together by the profound realization that a creative pursuit without craft, without work, cannot be fully realized. And that the work itself is the noblest reward. This collaboration is above all the collision of two effervescent energies in a celebration of creativity.” – Dom Pérignon.

Lady Gaga for Dom Pérignon luxury champagne house; © Dom Pérignon; advertising campaign by Nick Knight