Another Top Eyewear Brand Acquired by LVMH-Backed Thelios

Luxury eye-wear brand Barton Perreira acquired by LVMH-backed Thelios.

@Thélios / @LVMH luxury group

Thélios strengthens its portfolio with the acquisition of luxury eyewear brand Barton Perreira.

In the dazzling world of luxury eyewear, where style meets craftsmanship and innovation dances with tradition, an exciting union has been forged. Thélios, the powerhouse backed by the prestigious LVMH group, has added another gem to its crown by acquiring the illustrious Barton Perreira.

Nestled in the sun-soaked glamour of Los Angeles, Barton Perreira was born in 2007 from the creative minds of Bill Barton and Patty Perreira. Their vision was simple but audacious: to craft eyewear that transcends time, a fusion of design finesse and impeccable craftsmanship. Today, Barton Perreira is not just a brand; it’s a testament to the artistry that can be achieved when passion and precision converge.

Thélios, synonymous with unparalleled luxury in eyewear, recognizes the brilliance that Barton Perreira brings to the table. Alessandro Zanardo, the visionary CEO of Thélios, expressed his excitement about the acquisition, stating, “Barton Perreira is a true gemstone in the eyewear industry, standing for understated luxury, timeless designs, and exceptional craftsmanship.”

This strategic partnership is set to redefine the landscape of. Bill Barton, the co-founder and CEO of Barton Perreira, and Patty Perreira, the design maestro, share their enthusiasm for the collaboration, believing that joining forces with Thélios will elevate Barton Perreira to new heights. “We are incredibly proud of what Barton Perreira has achieved over the years, and we believe this partnership with Thélios will take the brand to new heights,” they declared in unison.

What does this mean for eyewear enthusiasts around the globe?

Brace yourselves for an enhanced experience in eyewear indulgence. Thélios, with its selective distribution network, plans to introduce Barton Perreira to the finest optical stores worldwide, seamlessly blending with the brand’s exclusive boutiques. The fusion of Barton Perreira’s existing stronghold in the U.S. market with Thélios’ global reach promises a symphony of luxury echoing across Europe and Asia.

The marriage of Barton Perreira’s timeless elegance and Thélios’ strategic prowess is not just a business move; it’s a promise to aficionados of luxury eyewear. Bill Barton and Patty Perreira, the driving forces behind the brand’s success, will continue to steer the ship, ensuring that Barton Perreira retains its distinct identity while flourishing in its new chapter of growth.

So, if you’re someone who sees the world through the lens of luxury, get ready for a new era in eyewear excellence. The future looks brighter (and more stylish) than ever, thanks to the visionary collaboration between Barton Perreira and Thélios. Stay tuned for a spectacle of innovation, sophistication, and a touch of that Hollywood glam – after all, it’s Barton Perreira, now with a touch of Thélios Luxe.