Sephora unveils new flagship Champs-Élysées store.
@Sephora unveils new flagship Champs-Élysées store.
After several months of renovation and ahead of the upcoming Paris Olympic and Paralympic Games – for which Sephora is official partner of the Olympic Torch Relay – the iconic Sephora Paris flagship store at 70-72 Avenue des Champs-Élysées has reopened, bringing customers an entirely reinvented shopping experience. This is the first complete renovation that the store has undergone since its opening in 1996.
Paris, the city of art, romance, and style, has welcomed a reimagined icon onto its illustrious Champs-Élysées. The recently unveiled Sephora flagship store, poised to take the city by storm, promises a shopping experience that transcends boundaries, blending Parisian grandeur with cutting-edge beauty innovation.
A Rebirth of Beauty
The legendary 70-72 Avenue des Champs-Élysées location, after a meticulous renovation, stands as a testament to Sephora’s commitment to pioneering beauty retail. This marks the first complete overhaul of the store since its grand opening in 1996. The renewed space speaks the language of Parisian architecture, embracing elements of stone paving and 19th-century inspired metal accents, marrying tradition with modernity.
The centerpiece of this reinvention is a grand 2.6-meter-wide central aisle, a veritable Arc de Triomphe of beauty. Embracing the iconic address, it houses a monumental beauty hub that beckons patrons into a world of luxury and style.
The design seamlessly weaves in Sephora’s signature elements, from the iconic black and white striped motif that weaves through the store to the emblematic brand flame and the iconic rainbow colors reflected in an infinity mirror. The fusion of these features not only pays homage to Sephora’s legacy but also invites customers into an immersive experience that resonates with the heart of Paris.
@Sephora unveils new flagship Champs-Élysées store.
@Sephora unveils new flagship Champs-Élysées store.
In the words of Guillaume Motte, CEO and President of Sephora, “Innovation is at the heart of Sephora’s DNA.” With 50 years of pioneering high-end beauty shopping experiences, the reopening of this iconic location is a celebration of the brand’s legacy and a commitment to creating a new chapter in its story. It’s a promise to customers and brand partners—a promise of a uniquely crafted, unparalleled experience.
The revamped store curates thematic spaces dedicated to fragrance, skincare, makeup, haircare, and more. Here, an array of the finest luxury beauty brands, from time-honored classics to trendy newcomers, stand as a testament to Sephora’s expertise in curation. To mark the flagship’s reopening, exclusive brands, including Maison Francis Kurkdjian, will make their debut, available only at this Parisian beauty haven.
Beauty Meets Sustainability
Sephora’s commitment to sustainability shines through this reinvention. The renovation aligns with the brand’s sustainable development strategy, aiming to reduce the store’s energy consumption by 50%. By integrating the latest LED technology, minimizing screens, and incorporating innovative architectural elements like a large transparent and illuminated sliding door, the store takes significant strides towards sustainability without compromising its luxurious allure.
A Glimpse into the Future
The reinvented Sephora flagship on Champs-Élysées emerges as a testament to beauty redefined. It stands not just as a store but as a bridge between heritage and innovation, a fusion of elegance and sustainability, encapsulating the very spirit of beauty’s evolution. As the world anticipates the Paris Olympic and Paralympic Games, this flagship becomes more than a store—it becomes a destination for beauty enthusiasts and a must-visit landmark on the iconic avenue.
