Robert Graham, the New York-based luxury men’s fashion brand launched in 2001, has evolved its design expression and is reinterpreting lifestyle offering through a more refined lens. With new high-end product categories (beyond the woven shirt), luxurious fabrics and updated silhouettes, and a new ad campaign, the brand’s 2017 collections have embraced its core DNA along with a more balanced aesthetic.
“The goal for 2017 and beyond is to provide a healthy assortment of fashion basics mixed with trend-right fashion pieces,” says Robert Graham fashion house known for its use of complicated and colorful fabric patterns, including contrasting patterns inside the cuffs of its shirt sleeves. Robert Graham is taking its name from its co-founders, fashion designer Robert Stock and textile designer Graham Fowler.
“Robert Graham has and always will be designed for the man with a penchant for style and speed,” explained Andrew Berg, President of Robert Graham. “We’re looking to excite our existing customer base and usher in a new generation of Collectors who appreciate tailored fitting garments and styles touting details cleverly articulated on the inside. We need to stay relevant to the modern man’s lifestyle and provide more options and variety that cater to his changing needs,” Berg added.
The iconic Robert Graham elements will continue to permeate all collections–unmistakable detail, remarkable quality and superior craftsmanship in every category including: wovens, bottoms, knitwear, sport coats, accessories and fragrance. Noteworthy product statements for the Fall 2017 Collection include: leather shirt jackets and outerwear ($998), luxe sport coats ($598-$1,298), and twists on classic knitwear ($198-$398).
“We are honored to have watched the evolution of the Robert Graham man over the last 16 years,” said Russ Patrick, Senior Vice President and General Merchandise Manager at the Neiman Marcus Group LLC. “We look forward to carrying the sophisticated apparel offerings in our doors and welcoming the new generation collector to Neiman Marcus.”
The Spring 2017 campaign was brought to life by advertising industry veteran David Lipman. The campaign is starring Alex Lundquist, along with model Anouk Sanders.