L’Oréal premiered world’s first sustainable packaging from carbon.
L’Oréal, LanzaTech, and Total Announce a Worldwide Premiere: the Production of the First Cosmetic Plastic Bottle Made From Industrial Carbon Emissions. This world first paves the way for new opportunities for the capture and re- use of industrial carbon emissions.
LanzaTech, Total and L’Oréal have premiered the world’s first sustainable packaging made from captured and recycled carbon emissions. The invention can reduce the carbon footprint of packaging by converting carbon emissions into useful products, making single-use carbon a thing of the past.
The successful conversion process takes place in three steps:
LanzaTech captures industrial carbon emissions and converts them into ethanol using a unique biological process. Total, thanks to an innovative dehydration process jointly developed with IFP Axens, converts the ethanol into ethylene before polymerizing it into polyethylene that has the same technical characteristics as its fossil counterpart.L’Oréal uses this polyethylene to produce packaging with the same quality and properties as conventional polyethylene.
It is a technological and industrial success proving that industrial carbon emissions can be used to produce plastic packaging.
The partners now intend to continue working together on scaling the production of these sustainable plastics.
Jacques Playe L’Oréal Packaging & Development Director, L’Oréal, said that “L’Oréal is constantly improving the environmental footprint of its packaging. With this innovation converting carbon emissions into polyethylene, we aim to develop new sustainable packaging solution. We have the ambition to use this sustainable material in our bottle of shampoo and conditioner by 2024 and we hope other companies will join us in using this breakthrough innovation.”