How the winemaking sector is addressing the challenges of climate change.
Moët Hennessy showcased its commitments to sustainability for the winemaking industry at the first Paris edition of the 2020 Vinexpo trade fair. The LVMH Wines & Spirits division presented initiatives underway for many years in support of more sustainable viticulture and announced future environmental goals. Ruinart took advantage of the event to unveil its new disruptive eco-designed packaging.
Ruinart’s new avant-garde packaging previewed at 2020 Vinexpo.
Eco-designed and 100% recyclable, the new Ruinart champange case uses zero plastic and is elegantly molded to the contours of the champagne bottle. The fruit of two years of R&D, this “second skin” is made from natural wood fibers and is nine times lighter than previous packaging. Reflecting Ruinart’s strong environmental engagement, the new case will be progressively rolled out in Europe beginning in the fourth quarter of 2020.
“With this second skin case, Maison Ruinart confirms its pioneering role in champagne, and its ambitious commitments to social and environmental responsibility. This disruptive project embodies the Maison’s firm commitment to more sustainable development for its packaging across all stages of the development and marketing of our products, from tending vineyards to the consumer experience,” said Frédéric Dufour, President of Maison Ruinart.
Bringing stakeholders together is the most effective way for the winemaking sector to address the challenges of climate change.
To foster exchanges, Moët Hennessy hosted a forum at the Vinexpo trade fair, which was created in 1981 and held for the first time in Paris last February 10-12. This high profile event for Moët Hennessy, the Wines & Spirits division of LVMH, provided an opportunity to highlight the shared vision of its Maisons around sustainability.
2020 Vinexpo also provided a forum for Moët Hennessy to announce ambitious commitments to sustainable viticulture. By the end of 2020, all Moët Hennessy vineyards in Champagne will be herbicide-free. Moët Hennessy will also provide guidance and support for partner winegrowers to accelerate their conversion to production methods that better respect the soil.
In addition, Moët Hennessy will invest 20 million euros in a research center in Champagne dedicated to scientific innovations for sustainable viticulture. This approach to promoting sharing of expertise across the sector includes the impending creation of a “Living Soils” university, designed to enrich exchanges around sustainability innovations and disseminate knowledge to support more eco-friendly production methods for the entire wines and spirits industry.