For each Louis Vuitton Silver Lockit bracelet sold, 100 euros is donated directly to UNICEF. This 2020 collection embodies the luxury Maison’s promise to help provide protection for the most vulnerable children around the world.
The 2020 edition of Silver Lockit bracelets by Virgil Abloh. This unisex model features a substantial cord and a larger sterling silver padlock, connected by Abloh’s signature chain.
Louis Vuitton launched the #MAKEAPROMISE campaign to provide support for UNICEF, the United Nations Children’s Fund. By creating and selling the special Silver Lockit collection of bracelets, the Maison raises funds for UNICEF actions and programs to support conflict and disaster-affected children, including access to water, nutrition, health and protection services.
For each bracelet sold, 100 euros is donated directly to UNICEF. This support will notably enable UNICEF to help Syrian refugee children and their families, including those living in host communities in Egypt, Jordan, Lebanon, Iraq, and Turkey, as well as children affected by recent natural disasters.
The 2020 edition of Silver Lockit bracelets by Virgil Abloh is inspired by the designer’s Spring-Summer 2020 men’s wear collection, with four colorways: black, orange, celadon green and a blue with hints of yellow. Fitted with a Louis Vuitton charm and engraved padlock, the colorful cords are connected by Virgil Abloh’s signature chain, available for the first time in sterling silver. The Silver Lockit bracelet is inspired by the famous tumbler lock invented by Georges Vuitton in 1890 to protect customers’ most precious belongings.
“Since the launch of the Silver Lockit, the Louis Vuitton for UNICEF partnership has raised nearly ten million US$ for UNICEF to help children at risk,” announced Louis Vuitton.
Non-conforming and unapologetic. Virgil Abloh’s latest campaign for Louis Vuitton Men’s Spring-Summer 2020 Collection highlights the multiplicity of global youth against the unique backdrop of Chefchaouen, Morocco.