The art of camouflage: Liu Bolin’s photograph-performances for Ruinart reveal the invisible

Liu Bolin x Ruinart: Ruinart presents collaboration with artist Liu Bolin.

Liu Bolin Ruinart

Liu Bolin x Ruinart; photograph: ruinart

Ruinart has had a long-standing relationship with the Arts. In 1895, Andre Ruinart asked Czech artist Alphonse Mucha to illustrate a poster of Ruinart. Today the brand is still closely involved with Contemporary Art and plays a role in numerous international events such as ARCO, the Foire de Bale, the Carre Rive Gauche, London Design, and Miami Art Basel.

The house utilizes talent today: India Mahdavi, created the “Champagne Spoon” bottle stopper in 2006, Christian Biecher, created the “Flower” bottle stopper in 2007, Patricia Urqiola, designed the “Fil d’Or” bottle stopper in 2010 and Maarten Baas, named “Designer of the Year” at Art Basel Miami 2009, created the “Bouquet de Champagne” in 2008 and the “Melting” ice bucket in 2010.

For its 2018 art commission, Ruinart chose Chinese artist Liu Bolin, who reveals the exceptional heritage of the world’s first champagne house in a series of photograph-performances that feature members of Ruinart teams. Liu Bolin is recognized worldwide for a unique art form with powerful impact.

Reveal the invisible

Reveal the invisible; Liu Bolin x Ruinart; photograph: ruinart


Ruinart’s collaboration with Liu Bolin led to a stunning series of photograph-performances depicting encounters with the Maison’s employees during different stages in champagne production. By making the human form disappear, the artist reveals the expertise of women and men who work anonymously, while highlighting Ruinart’s close relationship with nature.

“When I began my research into Ruinart, I learned about the unique know-how of the world’s oldest champagne house and the exceptional beauty of the historic place, which is a listed Unesco World Heritage Site. I was impressed by the team’s expertise and how the surrounding natural resources are put to use in the production of champagne. From the vineyards to the chalk cellars, whose temperature and humidity are ideal for wine production, Ruinart winemakers draw the best from nature without causing harm. I wanted to use this series to showcase their
work,” Liu Bolin explains.

Liu Bolin brings a collective dimension to his work by posing in the photographs with Ruinart employees, honoring their work. The Chinese artist used the jackets he wears for his performances to elegantly decorate ten wooden boxes, each one with its own number. Inside the box is a jeroboam of Ruinart Blanc de Blancs.

Liu Bolin for Ruinart

Liu Bolin x Ruinart; photograph: ruinart