Moncler’s New Collection Pushes Again The Boundaries Of Co-Creation

From the Mountain to the City: Exploration Meets Inspiration in a Campaign that Pushes the Boundaries of Co-Creation. Designed for exploration, Moncler and adidas Originals’ new collection pushes the boundaries of co-creation as the two iconic brands find inspiration in the journey from mountainous peaks to the city below.

In the world of fashion, collaboration often sparks brilliance, and Moncler’s latest venture with adidas Originals is a shining example of this creative synergy. Together, these iconic brands have embarked on a journey that takes us from the rugged peaks of the mountains to the bustling streets of the city, all while pushing the boundaries of co-creation. The result? A collection that seamlessly blends form and function, offering fashion enthusiasts a fresh perspective on exploration and style.

Exploration Meets Inspiration

Moncler, hailing from the heart of the mountains, and adidas Originals, with its urban roots, have come together to redefine the very essence of fashion co-creation. It’s a collision of worlds, where the rugged beauty of the mountains meets the vibrant energy of the city. This collaboration is more than just a meeting of minds; it’s a celebration of function as a catalyst for endless discovery.

The Collection: A Fusion of Identities

The new collection is a testament to the creative fusion of two iconic identities. It introduces an array of puffers, both long and short, track jackets, and vests that embody the spirit of collaboration. Moncler’s signature shapes, crafted from iconic lacquered nylon, are reimagined with adidas Originals’ distinctive details, including the adi-break paneling.

But what truly sets this collection apart is its vibrant color palette. Imagine traffic lights in greens, oranges, and reds, seamlessly transitioning between concrete gray and sky blue, with detours through off-white and organic dark greens. The designs draw inspiration from the graceful patterns created by skiers on snow-covered slopes, giving a nod to Moncler’s mountain heritage.

Bold Footwear Grounds the Look

Footwear takes center stage, with the NMD getting a Moncler winter makeover in GORE-TEX, featuring bubble padding for extra comfort and style. The iconic Campus also receives the Moncler treatment, cocooned in bubble padding to infuse it with a touch of Moncler’s essence. It’s where fashion meets function, where the ruggedness of mountain life harmonizes with the vibrant energy of city streets.

The Art of Explorers: Celebrating Human Endeavor

The campaign, aptly titled “The Art of Explorers,” shines a spotlight on explorers themselves, celebrating the spirit of human endeavor that defines both Moncler and adidas Originals. The campaign introduces us to a cast of AI-generated adventurers who set the stage for a collection of unique mixed-media sculptures. These sculptures, created by talented artists from diverse fields, pay homage to both brands’ legacies and set the tone for this exciting collaboration.

Where Originality Meets Extraordinary

The campaign’s tagline, “Where Originality Meets Extraordinary,” captures the essence of this collaboration. It speaks to Moncler’s long-standing commitment to innovation in performance and utility and adidas Originals’ enduring legacy as a cultural and creative influencer. Together, they bring us a fashion experience that transcends borders, taking us from the pinnacle of epic mountain peaks to the heart of cities worldwide.

Building on the foundation laid during the Art of Genius show at London Fashion Week in February, this collaboration invites artists from various fields to create human-esque explorers inspired by the collection. Sculptures by visionaries like Gary Card, Ibby Njoya, and Kate Tabor, along with real-life explorers styled by Ai Kamoshita and enhanced by makeup and accessories from Isamaya Ffrench, come to life through the lens of photographer Hanna Moon.