The Lifeblood: Shiseido infuses its iconic serum with a world-leading discovery


@Shiseido Ultimune Power Infusing Concentrate serum

This new ultra-luxury serum is a renewal of the iconic Shiseido Ultimune Power Infusing Concentrate serum.

The prestige beauty brand SHISEIDO, which currently markets in 88 countries and regions around the world, is globally launching Ultimune Power Infusing Concentrate III. With a new enhanced formula and packaging, the serum is a renewal of the iconic serum Ultimune Power Infusing Concentrate N.

The serum is now so popular that a consumer chooses Ultimune every 6.8 seconds. It has also won 200 beauty awards worldwide.

SHISEIDO launched Ultimune high-end serum as the brand’s symbolic item in 2014 and renewed it in 2018. With its unique value of “bringing out the natural beauty of skin,” Ultimune has developed a loyal following, with users of diverse ethnicities, ages, skin types and genders.

Ultimune’s renewal is powered by The Lifeblood. This new development works with Ultimune’s unique new ImuGenerationRED Technology helps strengthen skin’s inner defenses now, and into the future. The result is smoother, more resilient skin with its radiance recharged, for a healthy vibrant look.

The Lifeblood represents a new beauty concept, with the goal of bringing each person’s beauty forward from within, and keeping it continually renewed.

New ULTIMUNE with its unique ImuGenerationRED Technology defends the beauty of skin, now and into the future. The result is smoother, more resilient skin with its radiance recharged, for a healthy vibrant look. The new formulation retains the rich-yet-dewy texture that absorbs quickly into skin, and the original green floral fragrance that is loved by so many.

@Shiseido Ultimune Power Infusing Concentrate serum

@Shiseido Ultimune Fountain

Shiseido now offers the “Ultimune Fountain” refill service for its ULTIMUNE serum at the brand’s flagship store, SHISEIDO GLOBAL FLAGSHIP STORE. The same service will be available for the renewed SHISEIDO ULTIMUNE Power Infusing Concentrate III. The “ULTIMUNE FOUNTAIN” is part of SHISEIDO’s global focus on creating social value unique to a beauty company through sustainable activities and product development. This service allows customers to bring in their used bottles, clean them in a hygienically controlled environment, and refill them under thorough hygiene management.

SHISEIDO’s global survey on “ideal skin” revealed clearly that most consumers worldwide share the same desire when it comes to their skin. They describe wanting “the moment when I feel my skin is beautiful to last longer.” In addition, the survey showed that beauty needs are changing as the COVID-19 pandemic continues, and that awareness of “bare skin” is increasing throughout the world. In Japan, the most common desire among participants was to “have beautiful bare skin.”

In Japan, the items will be available at approximately 380 stores nationwide, mainly department stores, and on Shiseido’s comprehensive beauty website “Watashi Plus” (marketed by Shiseido International Co., Ltd.).

@Shiseido Ultimune Power Infusing Concentrate serum