Korean Beauty – Curated, Tested & Aproved: Luxury K-beauty pop-up opens in New York City. Here are the newest must-have Korean skin care products and scientific developments in the works.
Bergdorf Goodman has partnered with Alicia Yoon, renowned Korean Beauty Expert and Founder & CEO of K-Beauty e- retailer Peach & Lily, to create an in-store pop-up shop at its New York City flagship location at 754 Fifth Avenue in New York City. The beauty installation will run through Spring 2018.
Yoon, often regarded as the architect of the Korean beauty movement in the US, was tapped to create an in-store experience that offers an exclusive curation of luxury K-beauty brands in a setting reminiscent of a Seoulite’s powder room. In addition, Yoon, a licensed esthetician in both the U.S. and Korea, will be available (by appointment only) for facial bookings in the Bergdorf Goodman Treatment Room at the flagship location.
The pop-up will feature five brands, four of which will be exclusively sold in-store at Bergdorf Goodman’s NYC flagship, and online.
The curation includes the following K-beauty brands:
Femmue — Luxe botanicals and sublime scents combine for a floral sensorial experience. Femmue offers high-grade ingredients infused in indulgent formulas, that both perform and pamper.
JUNGSAEMMOOL- high performance makeup and skincare created by renowned Korean makeup artist, Jung Saem Mool. Formulated with uncompromising and unique pigments, Jung Saem Mool has become known for fostering self- expression and innovating beauty to the next level.
Atoclassic — With over 100 years of herbal medicine practice, the legendary WOOBO clinic in Seoul launched a plant-based skin care line which caters to even the most sensitive skin type.
Eco Your Skin – one of the leading innovative brands in Korea, known for creating never seen before textures and super potent formulations with professional grade results.
Abib — Abib means “the first month” and “ears of grains” in Hebrew. This idea embraces the brand’s philosophy of perfecting an item at its most perfect and purest form, which extends to their ‘essentials only’ ingredients and potent formulations.
“We have a full program of master classes, beauty parties, demos, facials, talks, games and more that we prepared. Yes, skincare is self-care and a part of doing that well-being life. But life is short, and all of that should only enhance your life, right? Meaning, let’s make doing the healthy life a fun thing and not a chore. We’re going to be at Bergdorf trying to make it just that for you. Can’t wait to see you guys there!” wrote Alicia Yoon on the peachandlily blog.
“When you come, look for the dreamy coral-pink-blue-white marble-swirl space. We turned the space into what a Seoulite’s powder room might be. You’ll find tons of products to test – makeup, too!! – but also covetable books, art, and other mementos from Korea.”