Coffee grounds are the new trend in luxury watchmaking.
Hublot and Nespresso’s pioneering spirit has transformed used coffee grounds from the capsules into watch straps. It’s a remarkable feat that demonstrates how circularity has no limits. And who knows? Maybe one day, we’ll all be wearing coffee on our wrists.
Famous luxury watchmaker Hublot and coffee powerhouse Nespresso have once again come together to create a sustainable timepiece. But this time, it’s not just any ordinary watch. It’s a watch made from recycled Nespresso aluminum capsules and coffee grounds. And yes, you read that right! Coffee grounds are the new trend in watchmaking!
The Big Bang Unico Nespresso Origin is the result of a long-standing collaboration between Nespresso and Hublot, two Swiss brands renowned for their innovation and excellence. Hublot has been a pioneer in the art of fusion, creating new alloys, materials, and composites that have pushed the boundaries of watchmaking. Nespresso, on the other hand, has been revolutionizing the art of coffee for more than three decades, perfecting its portioned system that blends precision with unforgettable taste.
But Nespresso’s commitment to sustainability goes beyond coffee. The company’s recycling system, designed in 1991, separates aluminum from coffee grounds, enabling each component to be repurposed. And that’s how a coffee capsule can now become a watch, from strap to case.
The Big Bang Unico Nespresso Origin is a world first, and it’s not just the coffee grounds that make it unique. The watch’s case, bezel, crown, and pusher are all crafted from recycled aluminum, of which 28% comes from Nespresso coffee capsules. The bottom of the case and the container are both made from Eco-Titanium, a recycled material that is both durable and eco-friendly.
But that’s not all. Hublot has also found a way to incorporate coffee grounds into the watch’s straps.
For the rubber strap, Hublot has balanced the ratio of each ingredient to achieve the perfect color and quality, while the fabric strap is made of 100% recycled fabric composed of 5% coffee grounds and 95% recycled polyester. It’s a subtle balance that ensures the durability of the bracelet.
The Big Bang Unico Nespresso Origin took Hublot a whole year of R&D, working closely with Nespresso, to finally achieve the perfect harmony of colors between seven different materials that make up the watch, from its case to its straps, and to ensure that this uniformity of color would stand the test of time.
And as if that wasn’t enough, the watch comes in the Hublot Greenbox case, a brand new case developed by this watchmaking manufacturer that will be used for all its watch collections in the future. Created entirely from oak, it is carved from mostly massive, traceable wood, whose sourcing and manufacture both promote short supply chains. It is designed to be a reusable item, with 98% of its removable interior made from eco-friendly and recycled components.
The Big Bang Unico Nespresso Origin is a watch that delivers three world firsts: a Big Bang made from the recycled aluminum of Nespresso coffee capsules; the first watch with a rubber strap containing 4.1% recycled coffee grounds from Nespresso capsules and 8.2% recycled rubber; and finally, the first watch with a Velcro strap made with SCafé, a fabric containing 5% recycled coffee grounds and 95% recycled polyester.
While Hublot and Nespresso are pioneers in using coffee in watchmaking, there are a few other watchmakers who have experimented with the material as well. For example, Swiss watch brand 2nd R&D Lab has created a watch strap made from recycled coffee grounds, which they call “Coffee Leather.” Another Swiss watch brand, Krayon, has also used recycled coffee grounds to create a watch dial with a unique texture. Additionally, Swedish watch brand TRIWA has created a limited edition watch with a strap made from recycled coffee bags. These initiatives demonstrate that the use of sustainable materials like coffee is becoming increasingly popular in the watchmaking industry.
Swiss luxury watchmaker H. Moser & Cie. was the first watchmaker to use coffee as a case material in their “Swiss Alp Watch Final Upgrade” model.